Patagonia Provisions & Deschutes Brewery Release New Certified Organic Non-Alcoholic IPA, Beer Brewed with Kernza® Perennial Grain

Today, Patagonia Provisions and Deschutes Brewery announce the expansion of their joint, USDA Organic beer line with the release of Patagonia Provisions Non-Alcoholic Organic IPA, available in major grocery chains across the US. Brewed with organic Kernza ®, a perennial grain known for its soil healing properties, as well as organic hops and barley, this citrus non-alcoholic IPA follows in to the footsteps of Patagonia Provisions Non-Alcoholic Organic Golden as the second Organic non-alcoholic offering in the largest style segment in craft beer (IPA).

With a mission to shift the brewing industry toward more responsible practices, Patagonia Provisions and Deschutes are expanding the use of Regenerative Organic Certified® (ROC™) and organic ingredients in beer. These practices can enhance economic stability for farmers and reduce dependency on costly synthetic inputs, all the while rebuilding damaged soil. What’s more, the brands are expanding accessibility to organic beer for alcoholic and non-alcoholic beer drinkers, as retailer pricing is trending in-line with the rest of the craft beer category.

“At Deschutes Brewery we are heavily reliant on how the agricultural practices of our partners in the farming community impact the productivity of the land. If the soil that grows our grains and hops is depleted over time, we risk being unable to supply high quality beer. We’ve never felt stronger that now is the time to commit to regenerative organic farming practices,” expressed Peter Skrbek, CEO of Deschutes Brewery. “We couldn’t ask for a better partner than Patagonia Provisions to help us extend our line of regenerative organic beer and bring more farmers on board to produce high-quality hops and Kernza® that allow us to brew delicious beer and grow our impact.”

The global market for non-alcoholic beer is rapidly growing, and is expected to reach $44 billion by 2035. From 2019 to 2024 alone, the category saw a 175% rise in volumes in the United States. With the rise of non-alcoholic beer drinkers fueling the growth of the entire beer category, Patagonia Provisions and Deschutes saw an opportunity to bring IPA lovers a beer that meets a flavor profile and hop expression in line with the bright and citrus-forward beer they’re used to. Patagonia Provisions Non-Alcoholic Organic IPA brings notes of grapefruit and orange zest supported by pine and gentle floral lift to satisfy that thirst.

“Consumers are more mindful than ever, cutting back on alcohol and choosing cleaner ingredients. We’re proud to offer beer that’s better for their bodies and the planet,” explained Paul Lightfoot, General Manager of Patagonia Provisions. “Deschutes continues to elevate our organic line with standout flavor and quality.”

Patagonia Provisions and Deschutes work with Mad Agriculture to source organic Kernza from the Perennial Promise Grower’s Cooperative, a farmer-led ingredients company committed to scaling the impact of perennial grains and advancing regenerative and organic farming methods. Patagonia Provisions and Deschutes are proud to partner with farmers like Roy Farms, Jackson Hops, Perrault Farms, and other Certified Organic farms to bring this new organic beer to consumers in the U.S. This line expansion builds on the success Deschutes and Patagonia Provisions have seen for their line of organic beers, with its Patagonia Provisions Non-Alcoholic Organic Golden winning a gold medal in the Speciality Non-Alcoholic Beer category at the Great American Beer Festival in 2024. The entire line is also getting a packaging refresh, aligning with Patagonia’s iconic branding to remind drinkers this beer can and should be enjoyed anywhere, especially the outdoors.

The distribution of Patagonia Provisions Organic beers has doubled in the last year and are available in 49 states in over 4,000 accounts, including over 40 chain grocery stores including Whole Foods Market, Trader Joes, Safeway, Albertsons, Kroger, Fred Meyer, and many more. To find a store nearest you, visit the Deschutes Brewery Beer Finder.

For more information, visit www.patagoniaprovisions.com or www.deschutesbrewery.com and follow Patagonia Provisions and Deschutes Brewery on social media to stay up to date on the latest.

About Deschutes Brewery
Deschutes Brewery is a family and employee-owned craft brewery based in Bend, Oregon. Utilizing the volcanic filtered waters of the Deschutes River and hops from local farmers in and around Washington and Oregon, Deschutes has been a pioneer in creating award-winning, Damn Tasty Beer since 1988. Committed to a high standard of craftsmanship and quality, Deschutes is well known for its best-selling brand Fresh Squeezed IPA, the #1 porter in the US, Black Butte Porter, its heritage series of beers like Mirror Pond Pale Ale and Obsidian Stout, and newer brands like King Crispy and Symphonic Chronic Double Dank IPA. Through the brewery’s patented and proprietary non-alcoholic brewing process, Deschutes is proud to offer best-in-class non-alcoholic beer that tastes as good as higher ABV craft beer. Visit our brewpubs in Bend and Portland, Oregon and our Tasting Room in Bend to try our latest brews. Visit us online at deschutesbrewery.com or on social media @deschutesbrewery.

About Patagonia Provisions
Patagonia Provisions is the food and beverage business of Patagonia, bringing delicious and nutritious Patagonia-branded products that help fight the climate crisis to customers across the United States. Patagonia Provisions is committed to supporting farming and fishing practices that restore and regenerate the environment rather than extract from or deplete it. A certified B-Corporation, Patagonia is in business to save our home planet.

Contact Information

Rachel Stoczko

Communications

PR for Patagonia Provisions

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