Bold Flavor, Bigger Purpose: New Phorm Energy Limited-Edition Cherry Slush Flavor Supports Military Families Nationwide

Phorm Energy is redefining what an energy drink can stand for with the nationwide launch of Honor. Educate. Unite., a brand new limited-time-only cherry slush flavor available exclusively at 7-Eleven, Speedway and Stripes stores.

With this latest release, Phorm Energy proudly supports and honors those who serve our country and communities. Each can sold between 10/27/2025 to 2/1/2026 unlocks a donation ($0.33 per can, $3.98 per 12-pack for each Phorm Energy Honor. Educate. Unite.) to Folds of Honor, a nonprofit organization that provides families of fallen or disabled U.S. service members and first responders with academic scholarships.

Behind this bold new flavor are three veterans and business leaders who believe that serving those who serve is a lifelong mission. Brendan Whitworth, CEO of Anheuser-Busch, Joseph DePinto, CEO of 7-Eleven, and Lt Col Dan Rooney, Founder and CEO of Folds of Honor, came together to bring this partnership to life and ensure that the families of the heroes who gave the ultimate sacrifice are supported with each can sold. 

Brendan Whitworth, CEO, Anheuser-Busch said, “We’re incredibly proud to expand our longstanding partnership with Folds of Honor to include Phorm Energy. This brand and our partners are united by a commitment to quality, innovation, and purpose – and through this bold new flavor, we’re empowering our loyal Phorm Energy consumers to give back to those who have given so much.”

Joseph DePinto, CEO, 7-Eleven said, "As a veteran I understand the values of commitment, resilience, and service—core qualities that our brave military members live by every day, and something that is also of utmost importance to our partners at Phorm Energy. Together, we are not only bringing an exclusive energy drink to our shelves at 7-Eleven, but we are honoring those who serve our country through donations to Folds of Honor.”

Produced by Anheuser-Busch with the backing of 1st Phorm and Dana White, Phorm Energy launched nationally in June 2025. The game-changing energy drink line has quickly expanded to more than 13,000 convenience stores nationwide, including 7-Eleven, Speedway and Stripes stores in August. Just last month, Phorm Energy became the #1 Best-Selling 7-Eleven Dollar Deals Energy Drink of All-Time. To support this rapid growth, Anheuser-Busch has invested an additional $1 million to expand production capabilities at its Los Angeles Brewery.

Lt Col Dan Rooney, Founder and CEO, Folds of Honor said: “Anheuser-Busch has been a steadfast partner to Folds of Honor for 15 years, and we’re proud to see that commitment extend through Phorm Energy. We are deeply grateful for this partnership and for every individual who chooses Phorm Energy as they help us honor the legacy of our heroes.”  

Earlier this year, MMA star Michael Chandler joined the Phorm Energy team, embodying the discipline and authenticity that define the brand. Chandler is also a proud supporter of Folds of Honor, most recently stepping up at their celebrity softball game to help raise funds for military families.

Phorm Energy is also available in four original flavors – Screamin’ Freedom, Grape Smash, Orange Fury, and Blue Blitz – each containing a unique blend of ingredients aimed to support mental focus and enhanced hydration, including natural caffeine derived from green tea extract. 

To follow the latest on Phorm Energy, visit phormenergy.com and follow the brand on Instagram and Facebook. 

ABOUT PHORM ENERGY

Phorm Energy is made for those who do the work in their everyday lives to unlock their full potential. With a unique blend of ingredients aimed to support mental focus, Phorm Energy has natural caffeine derived from green tea extract and electrolytes that support hydration. Phorm Energy is a collaboration between Anheuser-Busch, 1st Phorm, and Dana White. For more on Phorm Energy, you can visit phormenergy.com and follow Phorm Energy on Instagram and Facebook. 

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale. 

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer* – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. *Circana MULC+ US L52W Volume w.e 9/14/25