Pinterest’s Holiday Edit brings precision to holiday shopping

Pinterest is taking the guesswork out of shopping for holiday gifts. Tapping into our treasure trove of user search and trend data, we’ve developed the ultimate Holiday Edit: hundreds of expert-curated gift guides spanning 17 categories, including fashion, home, food, beauty, travel, parenting and technology.

These aren’t subjective suggestions. These are gift ideas selected by celebrities in the know and Pinterest experts who have analyzed our unique search data, save data, shopping and click data to understand exactly what the people in your life want for the holidays. Examples include:¹ 

• “Gifts for the frequent flyer” features trending picks like “traveler’s journals” (searches up 610%), “mini travel essentials” (+80%), and even “wired headphones” (+370%)—all perfect for inspiring new adventures.

• “Gifts for the aspiring influencer” taps into trending must-haves like “ear microphones” (+290%), “gold cameras” (+150%), and “wooden tripods” (+50%), helping them create and share confidently.

• “Gifts for the indecisive boyfriend”: Searches for “budget friendly gifts for boyfriend” are up a remarkable +2600%.

• “Unique gifts under $50 that feel like a splurge” is inspired by trending searches for delightful surprises like “funky mug” (+330%), “spiral candle” (+180%), and “Korean chopsticks” (+80%)—proving that thoughtful, special gifts don’t have to break the bank.

• “Gifts for the dad who “doesn’t want anything” uncovers gifts they’ll actually appreciate, based on trending searches like “coastal cowboy hat” (+90%), “first aid kit box” (+190%), “men toiletry bag essentials” (+165%), and “passport holder” (+40%).

• “Teacher gifts that aren’t mugs”: searches for “gift hamper for teacher” are  up +830%.

• “For new parents who deserve more than just sleep” is packed with thoughtful finds as searches for “spa kit gift” rise 140%, and “coffee carrier gift” climbs 300%, making it easy to show new parents you care.

By clicking on these or any of hundreds of gift-getting archetypes you will be directed to a thoughtfully curated shoppable board of holiday presents that users are loving on Pinterest. In addition to our own experts, we’ve partnered with celebrities who have curated holiday boards based on their earned knowledge of on-the-nose gift choices.

• Pamela Anderson’s “Holiday on the farm”

• Dwyane Wade’s “Holiday entertaining”

• The Jonas Brothers’ “Dad gifts he’ll actually use”

• KATSEYE’s “Gnarly or nice gifts” 

• Zara Larsson’s “Gifts for the online girlie”

• Conan Gray’s “Gifts for the DIY creative” 

• Rain Spencer’s “Gifts for your bestie”

• Rare Beauty by Selena Gomez’s “Rare Beauty’s Holiday Gift Guide”

The holidays, for me, are about coming together—finding beauty in the small details and the joy of creating something thoughtful. I love wandering through Pinterest… gathering ideas, dreaming up possibilities, and sharing them with the people I love. This season, I’m curating a board that celebrates mindful beauty, meaningful giving, and the art of making every gathering matter. I hope it inspires others to do the same.

Pamela Anderson

In addition to this data-backed approach to holiday wonder, Pinterest has created the most comprehensive Holiday Edit on the market. Features include:

• An interactive gifting quiz (on mobile only): If you don’t know where to start, our quiz makes your Pinterest experience as fun as it is precise, while helping you find the perfect gift.

• Exclusive deal boards and special promotions: For those who are budget conscious or looking for deals, we have timely, holiday-themed offers that will make inspired gifting easier—and more affordable than ever.

• Gift guides from your favorite merchants like Flamingo Estate, Saie, Parachute, Revolve, Harrods, and many more.