Lidl becomes UEFA women’s national team football partner

UEFA is pleased to announce that Lidl, one of Europe’s leading food retailers, has become a women’s national team football partner through to 2030.

Following the success of their UEFA Women’s EURO 2025 partnership, Lidl will continue as an official partner of UEFA Women’s EURO 2029. In addition, they will also be a sponsor of the 2025, 2027 and 2029 editions of the UEFA Women’s Nations League as well as UEFA Women’s European Qualifiers.

This commitment reinforces Lidl’s dedication to promoting women’s sport across Europe, with a continued focus on healthy lifestyles, community engagement and youth empowerment through football.

A highlight of the renewed collaboration will be the return of the Lidl Kids Team player mascot programme at UEFA Women’s EURO 2029, offering children across Europe the once in a lifetime opportunity to walk onto the pitch with their football heroes — inspiring the next generation of fans and athletes.

Guy-Laurent Epstein, UEFA executive director of marketing: "We are delighted to build on our successful partnership with Lidl — a brand that shares UEFA’s values and long-term vision for women’s football. Over the next five years, we will continue working together to harness the power of the women’s game to inspire communities, promote healthy lifestyles and deliver enhanced fan experiences.”

Jens Thiemer, Chief Customer Officer Lidl International: "The extension of this partnership is a testament to our shared belief that women’s football deserves equal passion and support as men’s football. From the record-breaking number of fans welcomed in Switzerland at the UEFA Women’s EURO 2025 to the young women who found inspiration at our Lidl Youth Camp, we’ve seen first-hand how sport can transform lives. Looking forward to 2029, we’re thrilled to extend our commitment and bring the Lidl Kids Team experience to women’s football, creating those unforgettable moments where dreams become reality on the biggest stage"