UFC’s Bruce Buffer and Dustin Poirier Save Fight Night in New Bud Light Campaign

Fight night is calling! Bud Light, the Official Beer Sponsor of UFC, is officially answering the call to bring the crew together for fight night in a new campaign featuring UFC legends Bruce Buffer and Dustin Poirier. Together, the duo star in “Call Center,” a new commercial where they each receive a case of Bud Light in exchange for covering a shift at the Call Center for two UFC fans.   

But that’s not all – inspired by the "Call Center" commercial, Bud Light is giving UFC fans ages 21+ the chance to call Bruce and Dustin themselves and request to ditch the desk for tickets with their crew at UFC 322 as part of the brand’s “Fight Night PTO: Paid Time at the Octagon” activation. Bud Light is committed to doing anything for UFC fans to ensure they can enjoy fight nights with their crew, and is now teaming up with the two UFC icons to cover a fans’ shift on fight night.  

Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch, said: “Bud Light has been there for countless UFC moments, so we know well how the sport’s athletes, broadcasters and fans will do anything to enjoy fight night. Nobody has embodied that better throughout their careers than Bruce and Dustin, making them the perfect fit to not only appear in our new commercial, but also lead the way in helping ensure fans of Bud Light and UFC are able to enjoy UFC 322 live, courtesy of our Fight Night PTO. We can’t wait to see you and your crew in New York with a Bud Light in hand.” 

Bud Light Unveils the “Call Center” 

 “Call Center” opens as one UFC fan asks his friends how they were able to get off work for a UFC fight night as they each crack open an ice-cold Bud Light. Suddenly, we flash to Bruce Buffer on a headset in one of his famous jackets and hear the iconic “IT’S TIME” greeting, only to realize he’s not announcing a fight, but instead taking a customer service call alongside Dustin Poirier, who immediately drops an elbow to a three-hole punch. In a hilarious nod to the great lengths Bud Light and UFC legends will go for fans to enjoy fight night with their crew.  Call Center is set to run in :30 format starting today.  

Now Introducing: Paid Time at the Octagon 

How does Bud Light make fight nights with the crew more epic? By having Bruce Buffer and Dustin Poirier help cover your work shift with the all new “Fight Night PTO: Paid Time at the Octagon**” program. Starting Oct. 22, just give Bud Light’s call center a ring at 1-800-BUD-LIGHT and have your PTO request ready. Once connected, Bruce Buffer will answer the call, giving fans a chance to score cash to cover their shift and win tickets to UFC 322 in New York City. To learn more about entering Bud Light’s “Fight Night PTO: Paid Time at the Octagon”, fans 21+ can visit budlight.com/UFCPTOrules. 

Dustin Poirier, UFC legend and Bud Light partner, said: “Bud Light has always been in my corner and, now that I’m retired, it’s exciting to join the brand in making fight nights even more epic for fans and their crew. I never thought my next job would be at a call center, but it’s sure been fun celebrating and giving back to the UFC fans who supported me throughout my career.”  

Bud Light partner and legendary UFC announcer, Bruce Buffer, said: “I’ve always been known for my voice, so getting to use that outside of the Octagon was a ton of fun. After announcing my partnership with Bud Light earlier this month, it’s been a thrill to team up with Dustin on this campaign and create something that helps fans enjoy the UFC from Octagon-side.” 

Bud Light welcomed Buffer into the Bud Light family at UFC 320 earlier this month. Together with Buffer and Poirier, Bud Light’s campaign builds on its commitment to going great lengths to bring UFC fans together for some of its biggest moments. As the Official Beer Sponsor of UFC, Bud Light has continued to show up in and around the Octagon with robust programming including custom social and digital content, broadcast integrations and more.  

To learn more on how Bud Light is going great lengths for fans at UFC fights, visit Budlight.com, follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight. 

ABOUT BUD LIGHT  

The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a clean, crisp taste. Bud Light is a premium American light lager, always brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.  

ABOUT ANHEUSER-BUSCH  

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.   

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer* – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.  *Circana MULC+ US L52W Volume w.e 9/14/25 

**Fight Night PTO: Paid Time at the Octagon. No Purchase Necessary.  Open to US residents 21+.  Begins on 10/21/25 & ends on 10/30/25.  See Official Rules at www.budlight.com/UFCPTO for entry & details.  Msg & data rates may apply.  Void where prohibited.