It’s Tiiiiiiiime! Bruce Buffer, Iconic UFC Announcer, Announces Himself as Newest Bud Light Partner

Now entering the Octagon, please welcome Bruce Buffer and Bud Light! The Official Beer Sponsor of UFC is proud to partner with Bruce Buffer, a voice that has become synonymous with fight night, as the two join forces to help bring UFC fans together for upcoming events.  

With close to 30 years of experience announcing over 400 UFC events, Buffer is an icon of the sport and instantly recognizable by fans around the world. That’s why Bud Light is bringing him in as part of the family and continuing its commitment to going great lengths for UFC fans.  

And who better to announce the announcement than the legend himself? At UFC 320 on Saturday in Las Vegas, Buffer stepped up to the mic to officially share the news as part of an exclusive in-venue viewing of “Announcer’s Announcer” – a new video where Buffer establishes himself as the next great partner of Bud Light with his signature in-Octagon style. 

Bruce Buffer, said: “Bud Light has a commanding presence in the Octagon, and I’m honored to share the center of the Octagon with them and unveil our partnership at UFC 320. I had a blast bringing this to life by announcing myself and it’s just the beginning of what we’re cooking up for UFC fans.” 

Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch, said: “Bruce Buffer has gone to great lengths for UFC fans for nearly 30 years, playing a central role during some of the most epic moments in sports. As we continue delivering unparalleled experiences for UFC fans, partnering with Bruce was a no- brainer. We’re channeling his energy with this partnership and can’t wait to answer the call for fans very soon.” 

Buffer joins another UFC legend, Dustin Poirier, as a Bud Light partner, helping the Official Beer Sponsor of UFC deliver robust programming that includes custom social and digital content, broadcast integrations, on-site presence and more, around the biggest fights every year. 

To learn more about what Bruce Buffer and Bud Light have in store, visit Budlight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight. 

ABOUT BUD LIGHT 

The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a clean, crisp taste. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, always brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com. 

ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer* – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. *Circana MULC+ US L52W Volume w.e 9/14/25