Wildlife YouTuber Norman Lundgren Set To Showcase at World Famous Book Fairs With Memoir Retelling His Closest Brush With Nature
In his community, Norman Lundgren is known as a passionate hunter and wilderness explorer. And on the internet, he is known for sharing captured game cam footage featuring North America’s iconic mountain wildlife. However, it was only recently that he decided to formally publish his full life story in a memoir titled “Second Chance,” which will soon be exhibited at two of the largest book fairs in the world.
“A perilous encounter with nature that led to more appreciation for its soul.”
Ever since he was a child, Norman Lundgren felt his life was “rooted in the rhythm of nature from the start.” From his childhood fishing excursions with his grandparents to the hunting life he now enjoys today, America’s untamed natural wonders have served as his sanctuary.
It is a love and passion that he eventually wanted to share with the world, starting his own YouTube channel named Nature With Norm and garnering his own following of over 1,000 subscribers. The channel features game cam footage from various reserves, showcasing videos of bears, elk, cougars, and other icons of North American wildlife.
This year, though, he has embarked on a slightly different creative project while still in line with his mission to share his love for nature with the world.
The project is his own memoir titled “Second Chance,” which actually puts a spotlight on his most dangerous encounter with a cougar he had caught in one of his videos. Still, the book is certainly more personal as it shares more about his life, his hunting background, and what it has taught him about nature.
It is a story that puts into words what he strives to share in his videos, as well as something to pass on to the next generation of wildlife explorers and hunters. “Second Chance” is his most expressive testimony of how his close encounter both reshaped and reaffirmed why he loved life out in the wilds (both his own and that of its many natural inhabitants).
The book will be featured at the upcoming 2025 Frankfurt Book Fair (Frankfurt Buchmesse), the world’s largest book fair. It will be under the exhibit of ReadersMagnet, a book marketing and self-publishing service company, at stand 6.0 A12. The Frankfurt Book Fair will be held at Messe Frankfurt, Ludwig-Erhard-Anlage 1, Frankfurt, Germany, on October 15-19, 2025.
ReadersMagnet will then be exhibiting Lundgren’s book at the prestigious Guadalajara International Book Fair from November 29 to December 3, 2025, at the Expo Guadalajara, Guadalajara, Jalisco, México.
Get a copy of “Second Chance” on Amazon, Barnes & Noble, or Xlibris. The video of Norman Lundgren’s most dangerous encounter can still be found on his YouTube channel.
“Second Chance”
Author: Norman Lundgren
Published date: May 30,2025
Publisher: Xlibris US
Genre: Memoir
Author Bio
Born into embrace of a family farm, Norman Lundgren’s life was rooted in the rhythm of nature from the start. Mornings began with the scent of fresh earth and the hum of farm chores, each task a thread weaving him closer to the land. As a child, he’d trail his grandparents to the river, fishing pole in the hand, learning the quiet patience of the water’s edge. Those moments, bathed in sunlight and laughter, planted a deep love for the wild in his heart.
In his early years, he was a shadow on hunting trips, wide-eyed and curious, soaking in the forest’s secrets without pulling a trigger. Nature was his teacher, and animals-wild or tame-were his companions, their presence a constant comfort. As he grew, he took to the woods alone, a hunter now, but always with reverence for the life around him.
Adulthood brought the weight of work and family, a relentless tide pulling him from the places he loved. Yet, the call of nature never faded. It was in the rustle of leaves, the ripple of a stream, or the stillness of dawn that he found his sanctuary. For him, stepping back into the wild wasn’t just escape--it was home, the truest peace amid the hustle of life. Each return to the farm, the river, or the woods was a reclamation of that root, a reminder that nature’s pulse beat in time with his own.
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