Diageo agrees sale of Sheridan’s to Casa Redondo

Today, Diageo, a global leader in international spirits, has agreed the sale of Sheridan’s to Casa Redondo, a Portuguese beverage-alcohol company.

Sheridan’s is a long-established, two-part coffee-cream liqueur. It is a global brand available in over 50 countries and is widely distributed across Europe.

Dayalan Nayager, Diageo’s President for Europe and Chief Commercial Officer, said: “The sale of Sheridan’s is another example of our sharp focus on effective portfolio management and maximising shareholder value. It follows previous European transactions including the sales of Pampero, Cacique and Safari as we continue to focus on our core areas of strength to accelerate towards our ambition; to create one of the best performing, most trusted and respected consumer products companies in the world.”

Daniel Redondo, CEO of Casa Redondo, said: “Sheridan’s is a unique brand with strong consumer recognition and an enduring identity. Bringing it into our portfolio represents a pivotal moment for Casa Redondo. This acquisition strengthens our international presence and reflects our ambition to build an increasingly global business.”

Ricardo Redondo, CFO of Casa Redondo, added: “This step consolidates our position as a competitive global player. It also underlines our long-term commitment to sustainable growth and to building stronger partnerships across international markets.”

A Transitional Services Agreement has been agreed to enable a smooth transition and continuity of the business post completion.

ENDS

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B and Buchanan’s whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.

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About Casa Redondo

Casa Redondo is a third-generation beverage-alcohol company started in 1940 by José Carranca Redondo. The Company’s flagship brand is Licor Beirão, the best-selling spirit brand in Portugal. The Company also manages Aperitivo Per Se, Amarguinha, FoxTale Gin and has recently expanded its portfolio with the purchase of Safari from Diageo.

For more information about Casa Redondo, visit www.CasaRedondo.com