National Football League and Front Office Sports Announce Content Partnership

The National Football League and Front Office Sports (FOS), a leading multiplatform media and news organization covering the business of sports, announced today a new content partnership. The relationship will bring fans closer to the business stories that dominate mainstream conversation through access-driven and behind-the-scenes content from key NFL moments.

“Front Office Sports has built a highly engaged community, and the NFL looks to FOS for unique storytelling opportunities and insights into the business of sports,” said Amanda Kersen, director of business development and strategic investments at the NFL. “Partnering with Front Office Sports allows us to connect with this targeted audience through a fresh, thoughtful lens, reinforcing our commitment to making the NFL’s story accessible to all fans who are passionate about our game.”

In a unique content partnership between the NFL and a business-focused outlet, FOS will collaborate on creative development and execution of projects tied to major NFL tentpole events, including NFL International Games, the Super Bowl, and the NFL Draft. FOS will showcase the behind-the-scenes of NFL tentpole events across its website and social channels beginning this fall.

“Front Office Sports is a leader in the coverage of the business of sports, and we’re excited to collaborate with the NFL and expand our access to the country’s most-popular league,” said Adam White, chief executive officer of Front Office Sports. “The sports media landscape is increasingly driven by off-the-field happenings, and this partnership will bring fans closer than ever to their favorite players and teams across one of the most captivating sports leagues anywhere in the world.”

Media Contact: Liana Bailey, liana.bailey@nfl.com                                                                                                                                                        

About Front Office Sports

Front Office Sports is the leading multiplatform media and news organization covering the business of sports, boasting an audience that every month delivers more than 200 million social impressions, 35 million newsletter opens, 30 million video views, and 2.5 million page views. In addition, with more than 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America. Front Office Sports was named one of Fast Company’s Most Innovative Companies in 2021, AdWeek’s Hottest in Sports in 2022, and listed on Inc. 5000 in 2023 and 2025, recognizing the fastest-growing private companies in America.