Breitling Named Official Timepiece Partner of the National Football League

Breitling and the National Football League today announced a multi-year global partnership that designates Breitling as the official timepiece partner of the NFL. This agreement marks the NFL’s inaugural collaboration with a luxury watch brand and introduces Breitling as the league’s first global luxury timepiece partner. To commemorate this moment, Breitling has unveiled two NFL team-edition collections: the Chronomat Automatic GMT and the Endurance Pro, featuring specially designed timepieces for each of the league’s 32 teams.

“This partnership unlocks new possibilities and value for the NFL, allowing us to set a new standard for our brand,” said Renie Anderson, executive vice president and chief revenue officer at the NFL. “We look forward to integrating the bold spirit of Breitling with the power of our sport to connect with fans through meaningful, lasting products and tailored experiences tied to some of the league’s biggest moments.”

Breitling and the NFL share over a century of shaping global culture, each rooted in precision and performance. Notably, Breitling collaborated with the Baltimore Ravens in the 1990s for a Breitling Chronomat ref.1305012. Breitling watches, trusted by athletes, adventurers and tastemakers alike, embody the NFL’s unmatched energy, precision and timeless appeal. Together, they transcend sport and style, inspiring lifelong passion and loyalty across generations of watch enthusiasts and fans worldwide.

“Partnering with the NFL is a defining moment for Breitling,” said Georges Kern, CEO of Breitling. “The NFL brings people together: families, friends, entire communities. It’s about the moments you share and the traditions you build over time. That’s what we wanted to reflect in these watches. It’s something you wear with pride and one day pass on, along with your love for the game.”

“The NFL is an unmatched force in American culture, and this partnership strengthens Breitling’s connection to that audience in an authentic way,” said Thierry Prissert, president of Breitling US. “With the NFL team-edition collections, Breitling continues to offer fans something they’ve never had before from a luxury watchmaker—timepieces that reflect their team loyalty while delivering the design, durability and performance Breitling stands for.”

Breitling will activate across key NFL events, including Super Bowl LX, NFL Honors, and other marquee moments throughout the season. As part of this partnership, Breitling will also present custom timepieces for select winners at the 2026 NFL Honors, presented during the annual awards ceremony. Breitling will also support the league’s long-term commitment to global expansion by activating at Breitling boutiques around the world, including in connection with the 2025 NFL International Games.

“At the NFL, precision and performance live on and off the field,” said Kyle Smith, fashion editor at the NFL. “Partnering with Breitling and developing the NFL Team Editions will allow fans to incorporate that spirit into their look with a statement that’s bold, personal and unmistakably tied to their favorite team.”

The partnership will offer NFL fans around the world access to the two NFL team-edition collections. Each of the 32 models in the two collections features the individual team’s official team colors and logos. They will be available worldwide at Breitling boutiques, authorized retailers, and on Breitling.com.

The collections include:

Chronomat Automatic GMT 40 NFL Team Editions
Inspired by Greenwich Mean Time, this collection honors fans who travel to support their teams. Each watch features:

• Primary team color dial and contrasting GMT hand in secondary team color.
• Tone-on-tone 24-hour scale.
• Team logo engraved on the caseback.
• Breitling Caliber 32 movement with dual time-zone functionality.
• 200-meter water resistance and signature “onion” crown.

Endurance Pro NFL Team Editions
Crafted from titanium, this ultralight chronograph is designed for everyday fans and gameday excitement. Each variation includes:

• Inner bezel in team’s primary color with pulsometer scale.
• Team logo at the six o’clock subdial and NFL shield on the caseback.
• Black dial and bidirectional rotating bezel with compass markings.
• COSC-certified SuperQuartz™ Caliber 82 movement.
• Black Diver Pro rubber strap and 100-meter water resistance.

The watches will launch during the 2025 NFL season. For more information, visit Breitling.com.

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Media Contact: Liana Bailey, liana.bailey@nfl.com

About Breitling

Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it is still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 290 industrial loft- inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Today, Breitling is on a mission to do better, by creating beautiful products and experiences with better materials, better manufacturing, better packaging, and end-to-end traceability. Combining classic watchmaking with the latest and most sustainable innovations, Breitling is both a company with history and one that is ahead of its time.www.breitling.com