Bud Light, Traeger Grills Prove They’ll Do Anything for Tailgate Season with Creation of the “Traegerator”: Part Keg, Part Grill, All Fun

Welcome to the land of smoke and dreams! Bud Light and Traeger Grills are turning fans’ dreams into reality this football tailgate season with a first-of-its-kind creation. Now introducing the Traegerator, a keg-meets-grill machine that truly does it all: keeping your Bud Light ice-cold, meats smoking hot and playlist vibing all tailgate long.

In all its glory, the Traegerator showcases just how far Bud Light will go for fans to make game day and tailgating even more epic with its all-in-one offering from the beer tap to the top-of-the-line speakers and blazing hot grill. In a new infomercial-style social spot, starring Bud Light partners George Kittle and Baker Mayfield, Bud Light is also giving fans the chance to secure the Traegerator for their own tailgate at a football game this season.

“Bud Light and Traeger Grills have long been staples of the tailgate experience, making it a no brainer to join forces and create a device that makes tailgating even easier for our fans to enjoy as part of our Grill Like A Pro campaign” said Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch. “It was a blast working with our partners George and Baker to bring the Traegerator to life and we know fans will be singing that catchy tune while firing up the grill all season long.”

“At Traeger, we’re all about bringing people together and creating unforgettable moments – and the Traegerator takes that to the next level,” said Hjalmar Hedman, Traeger Grills VP of Brand. “We all know that BBQ and beer go hand in hand, and we couldn’t be prouder to partner with Bud Light in bringing this project to life.”

The 90’s-style infomercial parody brings Bud Light’s classic humor to the grill as we see George Kittle and Baker Mayfield dreaming up a grill that can simultaneously grill meat and pour beer. Suddenly, their dreams become a reality and the Traegerator is born as the grill top, designed to look like a Bud Light can, is lifted to unveil the meats and kickoff the jingle. Kittle, Mayfield and their group of friends show off all the Traegerator’s features from the speakers to the keg and fresh-off-the-grill meats as the party gets into full swing. The infomercial shows there is nothing better than drinking some ice-cold Bud Light, smoking some meats, and hanging with your friends – all made possible with the “Traegerator” *sung in tune*!

“I love Bud Light and I love grilling, so it was great to collab with my friends at Bud Light and make the Traegerator as epic as possible,” said Bud Light brand partner George Kittle. “Baker and I had a blast singing and dancing on set and I haven’t been able to get the Traegerator song out of my head since!”

“While George and I prepare extensively for our games every week, we also know a thing or two about tailgating and have become pros behind the grill as well,” said Bud Light partner Baker Mayfield. “The Traegerator combines two of the best parts of tailgating on game day, so this is a pretty sweet creation. Football is almost here, and I can’t wait to see what fans get to have some Bud Light and the Traegerator at a tailgate this season.”

To bring the heat to your next tailgate, fans 21+ can comment #Traegerator and #Sweepstakes on Bud Light’s dedicated post on Instagram for a chance to win a tailgate with the Traegerator this football season. Fans can stay tuned for more fun to come throughout the season.

To learn more about Bud Light’s new Traegerator campaign, fans 21+ can visit BudLight.com/Traegerator and follow Bud Light on Facebook at Facebook.com/BudLight, on X at @BudLight, and on Instagram @BudLight.

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ABOUT BUD LIGHT

The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a clean, crisp taste. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, always brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com. 

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

ABOUT TRAEGER GRILLS

Traeger Grills, headquartered in Salt Lake City, is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. In 2023, Traeger entered the griddle category, further establishing its leadership position in the outdoor cooking space. Traeger grills are versatile and easy to use, empowering cooks of all skill sets to create delicious meals with flavor that cannot be replicated. Grills are at the core of our platform and are complemented by Traeger wood pellets, rubs, sauces, accessories, and MEATER smart thermometers.