Chelsea welcomes long-term partnership with FICO to champion financial empowerment

As part of the partnership, the FIFA Club World Cup champions will collaborate with FICO on financial literacy initiatives to highlight how understanding credit and credit scores play a powerful role in helping US consumers to successfully achieve their financial dreams.

Through the partnership, Chelsea and FICO will champion the importance of financial literacy through several partnership initiatives and engage consumers in the USA through the ever-expanding power and influence of football

Established in 1956, FICO has been a trailblazer in applying data science to enhance operational decision-making. The FICO® Score, adopted by 90 per cent of top US lenders, is the benchmark for assessing consumer credit risk in the United States and is now available in more than 40 countries, supporting better risk management, expanded credit access, and greater transparency.

Dan McEwan, director of partnerships for Chelsea Football Club, said: ’We are thrilled to be partnering with FICO in the US. We are proud to work with a company that shares our values in using the power of sport to motivate, educate and inspire people.

’This partnership will help us inspire even more soccer fans to realise the importance of financial literacy and promote the resources FICO makes available to help supporters understand how to achieve their financial goals.’

Jenelle Dito, vice president of consumer empowerment programs and partnerships at FICO, added: ’We’re proud to partner with Chelsea FC to champion financial literacy among soccer fans across the US.

’Financial well-being is essential to every thriving community, and through this collaboration, we aim to empower fans with the knowledge and tools they need to make confident, informed decisions about their financial health.’

FICO has a number of tools and programmes to help equip people and economies through financial literacy, including FICO’s Score A Better Future™ financial and empowerment programme, which is designed to help consumers improve their understanding of their credit and coverall financial well-being, and its Score A Better Future™ Fundamentals programme, providing support for teens as they learn how to take control of their future finances.

• Click for more information about FICO’s credit empowerment programmes