MediaTek First to Adopt Google’s Project Treble for Automotive Industry

MediaTek has announced it is the first partner to commit to Project Treble specifically for the automotive ecosystem. This program, which provides customers with at least four years of firmware upgrades and maintenance patches, is designed to enhance partner support, reduce total costs, protect user data, and extend the lifecycle of automotive products.

At launch, two MediaTek products - MT8678 and MT8676 - will support Project Treble for automotive partners. As part of this program, members will not be charged additional fees for major upgrades or maintenance updates, which results in a greatly reduced total cost of ownership.

“We’ve enjoyed a long history of working together with Google in many product categories, and we’re looking forward to extending our collaborative relationships to strengthen our automotive product portfolio,” said Mike Chang, Corporate Vice President and General Manager of Automotive Business. “Through Project Treble, we will be able to affordably provide automakers with the latest technology features over the life of the car, ensuring drivers will have everything they need to stay informed, focused and safe on the road.”

The MediaTek MT8678 and MT8676 are currently available on the market.

About MediaTek Inc.

MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables nearly 2 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies, automotive solutions and a broad range of advanced multimedia products such as smartphones, tablets, digital televisions, 5G, Voice Assistant Devices (VAD) and wearables. MediaTek empowers and inspires people to expand their horizons and achieve their goals through smart technology, more easily and efficiently than ever before. We work with the brands you love to make great technology accessible to everyone, and it drives everything we do. Visit www.mediatek.com for more information.

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