Social media phenomenon ‘Wingstop’ lands at Schiphol Plaza
Wingstop, the iconic restaurant that specializes in chicken wings in bold distinctive flavors, has opened its first Dutch location, right in the heart of Schiphol Plaza. Thanks to its location in the publicly accessible part of the airport, the restaurant is open to everyone: travelers, commuters, employees, and fans.
With tens of thousands of passersby each day, Schiphol Plaza is the perfect location for Wingstop to make its entry into the Dutch market. At Wingstop, everything revolves around flavor with cooked-to-order, hand sauced-and-tossed chicken wings, fries, and of course its iconic ranch, for which the brand is known worldwide.
‘We are incredibly proud and happy that Wingstop is opening its very first Dutch location at Schiphol Plaza. It’s a distinctive and popular concept that perfectly aligns with our ambition to offer surprising and high-quality food concepts to a broad audience. With the arrival of Wingstop, we’re bringing a new international top brand to Schiphol. I believe people will be amazed at how well Wingstop will resonate with young travelers.Arthur Reijnhart, Chief Commercial Officer at Royal Schiphol Group
Wingstop’s arrival in the Netherlands was made possible in collaboration with hospitality partner Vermaat Group, which is responsible for operating leading food concepts at Schiphol and other prominent locations both domestically and internationally.
‘The moment has finally arrived: Dutch Flavor Fans can now fully enjoy Wingstop. As the official brand partner of Wingstop in the Netherlands, we’ve been looking forward to the opening of the very first Wingstop restaurant at Schiphol Plaza. Wingstop is one of the innovative partnerships we are entering into with the Vermaat Group to appeal to the wide audience at the airport.Rob Peters, Managing Director of Vermaat Netherlands
About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,650 restaurants worldwide – with 98% of the total restaurant count owned by brand partners. Dedicated to Serving the World Flavor, the Flavor Experts offer boneless wings, tenders and chicken sandwiches, in fans’ choice of 12 bold, distinctive flavors, with signature sides and iconic housemade ranch and bleu cheese dips.
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