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Anheuser-Busch is the #1 Craft Market Share Gainer Across Top 5 Craft Beer Manufacturers

A-B’s IPA brand families continue to drive growth, tapping into the craft industry’s lead style


WEBWIRE

Anheuser-Busch is the #1 market share gainer among the Top 5 U.S. craft beer manufacturers, growing +0.32 share points YTD (TUS MULC, year-to-date through 7/27/25.)  

This growth is driven by A-B’s consistent focus and prioritization of key craft styles, IPA and Wheat, that meet consumer preferences and fit beer drinking occasions. IPAs have become the leading style in craft beer, making up 5% of total U.S. beer sales, and A-B’s investments in brewing the highest-quality IPAs are yielding results.  

Just in time for National IPA Day on August 7, here are some fast facts about the A-B craft breweries and key IPA brands that continue to drive this growth:   

  • - Chicago’s Goose Island Beer Co is up 10.1% in dollars and 4.5% in volume YTD, while Asheville’s Wicked Weed Brewing and Seattle’s Elysian Brewing are up +16.5% and +1.4% in dollars YTD, respectively — each driven by strong performance of their key IPA brands. (TUS MULC, volume & dollars year-to-date through 7/27/25) 
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  • - Goose Island’s Tropical Beer Hug IPA and Wicked Weed’s Pernicious IPA are both Top 15 market share gaining brands in the craft beer segment, growing +18.6% and +20.5% respectively year-over-year. (TUS MULC, last 52 weeks ending 7/27/25.)  
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  • - Six of the Top 10 share gainers in 19.2-oz IPAs are A-B brands – three from Goose Island’s Beer Hug IPA family (Tropical, Big Mango & Big Juicy), Elysian’s Space Dust IPA and Wicked Weed’s Pernicious and Perni-Haze IPA (TUS MULC, last four weeks ending 7/25/25.) 

Andy Thomas, President, The High End at Anheuser-Busch remarks, “It’s clear that our high-quality, great-tasting IPAs are resonating with drinkers, and we’ll continue to put consumers first and invest in beer styles driving momentum not just within our portfolio, but also the industry overall.” 

Anheuser-Busch’s craft brewery partners include Goose Island Beer Co, Elysian Brewing, Wicked Weed Brewing, Golden Road Brewing, Karbach Brewing Co, Devils Backbone Brewing Co, Four Peaks Brewing Co, Cisco Brewers and La Rubia Beer. The whole portfolio data referenced above includes only these brands.  

 

ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. 


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