Behind the Brand: Bottle Rocket

Bottle Rocket, headquartered in Dallas, Texas, with a key presence in Belo Horizonte, Brazil, is a global digital transformation partner dedicated to helping businesses accelerate growth and thrive. Since the inception in 2008—just one day after Steve Jobs opened the App Store to third-party developers—we’ve been delivering impactful digital experiences and enterprise solutions. With a team of over 1,100 strategists, designers, engineers, and data specialists across North and South America, we specialize in aligning visionary strategy with powerful execution.

Our expertise spans Experience Transformation and Enterprise Transformation, enabling us to craft customer-centric products, modernize core systems, integrate emerging technologies, and scale operations. From CX/EX strategy and digital product innovation to cloud enablement, data & AI, and application engineering, Bottle Rocket is your trusted partner for driving success in today’s fast-paced digital world

Bottle Rocket serves as a key driver of digital transformation within the WPP network, delivering cutting-edge CX and enterprise technology solutions that bridge the gap between customer-centric experiences and robust, scalable systems. Our two lines of service fit into two different service lines at VML – our Digital Product and Experience Transformation services align with VML’s Digital Products & Platforms Solutions while our Enterprise Transformation services align with VML’s Technology Modernization Solutions.

Bottle Rocket aligns predominantly with the CX offering at VML. We bring deep expertise in customer and employee experience (CX/EX), from strategy and design to product development and optimization. Our work helps elevate brand interactions, foster loyalty, and drive engagement across digital touchpoints. We have strategy, design and development offerings across all platforms, including Mobile, Web, and other digital touchpoints.

Our agile, pod-based approach allows us to rapidly scale expertise across the VML or WPP network, adapting to the evolving needs of clients while maintaining quality and speed of delivery.

Bottle Rocket has an extensive QSR and Restaurant practice having partnered with many leading brands to strategize, design and build best in class digital experiences and ecosystems. We are most known for our industry-changing work with Chick-fil-A.

You can learn more about our work here.