Royal Caribbean extends Fulham partnership as Official Family Partner

Fulham Football Club is pleased to announce it will be continuing to work with Royal Caribbean, provider of world-class family holidays. Fulham fans have a strong familiarity with the partnership already through its always-on presence throughout the football Club, from branding on Fulham FC Academy playing and Junior retail kits, to their renowned Score a Dream Holiday half-time activations and the recent “Going Away Kit” campaign in May 2025.

Royal Caribbean’s ships visit over 270 destinations all over the world, including Europe, the Caribbean, Alaska and beyond. Delivering thrills at every turn, from 10 storey slides, to surf and skydive simulators, to the biggest waterpark at sea, Royal Caribbean offers something for every family member. The holiday company is renowned for its world-leading entertainment across air, ice, water and stage and its game-changing Icon Class ships offer 40 dining and nightlife options. It’s expanding lineup of exclusive destinations, including guest favourite Perfect Day at CocoCay in the Bahamas, have revolutionised the cruise and travel industry.

This partnership will support the promotion and storytelling of Royal Caribbean’s year-round holidays to Fulham fans, followers of the Premier League and day-to-day visitors of Fulham Pier, the Club’s recently launched entertainment venue. On the global stage, both companies will collaborate on fan-first digital and social marketing campaigns to engage audiences in strategic areas of growth for Royal Caribbean.

Royal Caribbean Vice President EMEA, Gerard Nolan, commented: “I’m excited to build on our existing partnership with Fulham FC and continue to engage with their incredible fanbase. This partnership enables us to reach and connect with new audiences through digital, TV and stadium exposure, showing new to cruise Fulham fans and their families the fantastic value holidays we offer.”

As part of the renewal, Royal Caribbean will remain on the front of the Academy playing and Junior retail kits, and on the back of the Women’s playing jersey, giving the cruise company’s recent rebrand to the internationally recognised Crown & Anchor logo a slice of football history. The partnership will continue to be led by the objective of enhancing the Fulham FC fan experience, particularly on a matchday, where Royal Caribbean will have a consistent presence throughout the stadium, including a revamped Family Zone in the Johnny Haynes stand and interactive half-time activations that provide once-in-a-lifetime opportunities to fans.

Jon Don-Carolis, Fulham Football Club’s Commercial Director, said: “This partnership is built from a common foundation of values – making family memories on and off the pitch. We couldn’t be more delighted to continue providing these opportunities to our fans together with Royal Caribbean.”

You can find out more on what Royal Caribbean has to offer via the Royal Caribbean Press Centre and book your Royal Caribbean holiday via the below link:

Royal Caribbean

Additionally, get your hands on our 2025/26 Junior Home kit, featuring the new Royal Caribbean Crown & Anchor logo, online from 1st August at Fulham FC’s store: Fulham FC Online Store