Sun Bum Is Reimagining Rewards with The Bum Club – A Mission-Driven Community Powered By rediem

Sun Bum, the beloved sun care brand, has officially teamed up with community-powered rewards platform rediem to launch “The Bum Club” – a fresh, fun way for fans to stay sun safe and get rewarded for it. Members earn “bananas” for engaging in meaningful, feel-good activities like texting a joke, sharing a sunset selfie, or swapping screentime for sunscreen. By turning everyday moments into playful prompts that reward positive behavior change, The Bum Club takes Sun Bum’s mission – to make sun protection second nature – to the next level.

“We didn’t want The Bum Club to feel like just another points program,” said a Sun Bum spokesperson. “This is about building something bigger than transactions; it’s about creating a space where people feel seen, invited, and inspired to take care of themselves and each other. Working with rediem helped us bring that vision to life in a way that feels totally true to who we are: creative, laid-back, and rooted in real connection.”

The Need for The ‘Screen

Despite rising skin cancer rates, one in three Americans rarely or never wears sunscreen. Sun Bum has long been committed to making sun care education more accessible and less intimidating. For the third year in a row, the brand is sponsoring Destination Healthy Skin, a cross-country initiative from the Skin Cancer Foundation providing free skin cancer screenings and community outreach. But to make sunscreen stick, literally and figuratively, brands need more than good products – they need to build good habits and a supportive community.

Enter The Bum Club

In addition to earning “Bananas” (our fun name for “points”) for purchases on sunbum.com, The Bum Club members can earn Bananas for completing actions aligned with Sun Bum’s mission, such as the following:

• Snap and share a picture of the sunset (15 Bananas)
• Take time to educate yourself about skin cancer prevention on the Skin Cancer
• Foundation website (10 Bananas)
• Share a joke with Sonny, Sun Bum’s beloved mascot (25 Bananas)
• Participating in quirky challenges like “Find the Banana” scavenger hunt on the Sun Bum website (10 Bananas)
• And even…doing (practically) nothing (5 Bananas)

As you earn, members level up through the ranks, unlock exclusive perks, and can redeem their Bananas for Rewards:

• Enjoy a personalized welcome kit (hat, stickers, maybe a banana or two) with your first purchase of $35 or more after joining The Bum Club
• Earn 500 Bananas and trade Bananas for discounts on partner brands, like RAIN sunglasses
• Earn 5,000 Bananas and you could choose a year’s supply of sunscreen (valued at approximately $500)
• Earn 15,000 Bananas and you could choose a Sun Bum concept shop shopping spree (valued up to $1500)
• And at 30,000 Bananas…you could get your face on a local billboard in our hometown of Encinitas, California (terms and conditions apply)

“This is what we love to do – help brands like Sun Bum turn loyalty into community and brand values into action,” said Regan Plekenpol, Chief Ideator and co-founder of rediem. “The Bum Club is a perfect example of how rewards can be more than transactional; they can be a bridge to culture, purpose, and long-term customer-brand relationships.”

Get Involved

To join the Bum Club, click on the widget on Sun Bum’s home page to register and start earning bananas today: https://www.sunbum.com/pages/the-bum-club/#bumclub. There is no fee or purchase to join. The Bum Club is open to residents of the fifty (50) United States and D.C. who are 18+. Rewards and Bananas-earning Activities are subject to availability and additional specific terms, limitations, and exclusions and have no cash value. Unused Bananas expire one (1) year from the date they are earned. Sun Bum reserves the right to modify, limit, or cancel participation and/or The Bum Club program, conditions, and benefits at its sole discretion with or without notice. To view The Bum Club Program Terms, visit https://www.sunbum.com/pages/bum-club-terms-conditions

About Sun Bum

Sun Bum® is a lifestyle company that creates a wide range of premium sun care, hair care, lip care, and baby care products. Founded in 2010, in Cocoa Beach, Florida, the brand was created by a group of friends who wanted products for themselves and their families that reflected the essence, aesthetic, and socially conscious vibe of their small beach community. Sun Bum® started in surf shops, where it still holds its roots, and was quickly discovered by chic boutiques and luxury hotels before becoming one of the fastest-growing brands at Target, Ulta Beauty, CVS, Walgreens, Kroger, and other leading retailers around the world.

About rediem

rediem’s next-generation community and rewards platform helps mission-driven brands mobilize their consumers for good. Founded in 2023 by Regan Plekenpol and Sarah Ganzenmuller, rediem enables brands to build genuine communities and catalyze impact inspired by brand values. The company raised $1.2M in pre-seed funding, led by Ivy Ventures.

Contact Information

Gabriela Lund

Head of Content and Communications

rediem

gabriela@rediem.co