Start your engines: Lando’s Monster collab hits the shelves

Have you heard the news? Monster Energy and Lando Norris have joined forces and it’s a match made in racing heaven. And who can blame them? Lando is fast becoming Formula 1’s driver to beat and Monster Energy is the fuel of choice for motorsports fans worldwide. 

You’ve been flooding our social media channels with comments and questions about the partnership so consider this your one stop shop (or... pitstop) for everything you need to know.   

It’s a zero-sugar but full throttle energy drink created in collaboration between Formula 1 driver Lando Norris and Monster Energy. The drink is designed to reflect Norris’s racing style and personality, featuring a fresh melon and yuzu flavour (a flavour combo first for the energy category!) and a turbocharged caffeine boost. 

Think neon, bold and instantly recognisable. The can features a striking design inspired by Lando Norris’s iconic neon helmet. It’ll look as good on your shelf as a collectors item as it will in your fridge for an energy boost.  

The drink officially hit stores across Great Britain in June 2025, sparking a wave of excitement among fans.

Lando Norris Monster Energy Zero Sugar comes in 500ml cans and 4x500ml multipacks - perfect for those who need a full grand prix weekends worth of energy.  

Yes! While it launched in Great Britain first, other markets will follow soon. The drink will continue to roll out across CCEP throughout the summer including France, Germany, Portugal, Spain, Belgium and Luxembourg, Sweden and Norway. Follow us on Instagram for the latest news. 

The drink is a combination of refreshing melon with citrusy yuzu, a perfect flavour combo for the summer. The unique flavour has been crafted to help our customers connect with Gen Z – who are always on the lookout for bold new flavours.  

The launch of Lando Norris Zero Sugar highlights our commitment to offering retailers bold and high-impact choices.

Customers can request Monster Lando Norris Zero Sugar POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store.

Monster is already driving the growth of the zero-sugar energy segment, which has seen an impressive growth in value sales over the last year. With a bold flavour and F1 star appeal, this launch offers retailers a dynamic way to excite shoppers and boost energy drinks sales.

Like what you’ve read? Grab a can and hit full throttle