RCS Really Works: Vibes RCS Launch Shows Outstanding Early Results, With Tripled Customer Engagement and 30% Revenue Boost vs. SMS

Vibes, the mobile-first engagement platform used by retail and restaurant industry leaders such as Chipotle, Kohl’s and Polo Ralph Lauren, today announced that its customers are already seeing 3 times the engagement rate with their initial RCS messages than that seen from SMS messaging.

Because RCS helps brands deliver communication experiences to customers and guests that go far beyond what we’re used to with SMS and MMS, this early validation indicates that consumers are clearly seeing its value, and are responding accordingly with message clicks they otherwise wouldn’t pursue.

Even more impressively, Vibes RCS customers have seen a 30% increase in revenue from their RCS messages, compared with revenues on identical offers on SMS and MMS. This shows just how impactful RCS innovations such as rich image and video visuals, as well as suggested one-tap actions and replies, are proving to be in driving measurable increases in revenue for brands and businesses.

Vibes has registered over 50 live RCS agents in recent weeks for enterprise brands who are now actively using RCS to promote offers, build loyalty and deepen engagement with customers, and who are using this robust new messaging format that brings together the best of SMS, MMS and mobile apps. Vibes has another 100+ agents in process to launch for some of the world-class retail and restaurant brands with whom it works.

“These initial results are already telling us just how beautifully RCS works to engage customers and drive revenue,” said Alex Campbell, Vibes CIO and Co-Founder. “It indicates that RCS is likely to replace MMS as a mobile engagement format; and, because of its many app-like features, bring much of the brand and customer communication that once lived in mobile apps into RCS messaging instead.”

To learn more about Vibes and RCS messaging, go to the Vibes RCS hub at https://www.vibes.com/platform/channels/rcs.

Contact Information

Michelle Stansbury

Media Contact

Little Penguin PR (for Vibes)

michelle@littlepenguinpr.com