Intangible Launches Public Beta of the World’s First Spatial Intelligence AI Platform Focused On Creative Industries
- Built by industry veterans from Apple, Pixar, Netflix, Google and Unity, Intangible brings spatial intelligence to generative AI models, enabling them to visualize exactly what creatives intend
- Intangible addresses a fundamental limitation of current AI tools: prompt-to-visuals fail to capture spatial 3D reality that humans naturally think in
- Now in open beta, Intangible features less prompting, more control and faster image and video composition, all running in a browser: no installs, downloads, or complicated tools required
- Built for the $100B+ creative tools market, Intangible gives teams in film, events, advertising, marketing and games the ability to go from idea to pitch-ready images, video and 3D visuals in minutes, not days
Today, Intangible, the spatial intelligence AI company focused on creative industries, announced the public launch of its platform that turns simple prompts into editable 3D scenes. Founded by veterans from Apple, Pixar, Netflix, Google and Unity, Intangible is the world’s first AI-native, 3D tool designed specifically for creatives who work in film, advertising, events, and interactive projects.
Unlike traditional AI tools that rely on text prompts, Intangible enables users to think and create in 3D – the way humans naturally perceive and imagine the world. The platform gives creative teams unmatched speed and control over generative AI models, eliminating the frustration of prompt engineering and enabling true creative flow. Since its closed beta, over 50 teams have used the platform to speed up projects like commercial pitches, event visualizations, and storyboards that once took days or weeks.
“Ideas move faster here,” said Bharat Vasan, co-founder and CEO of Intangible. “Language is fundamentally lossy – it can’t capture spatial reality. That’s why prompting AI often fails when building visual creative concepts. Intangible changes this by letting you show AI models exactly what you imagine instead of describing it. The result is fewer prompts, less hallucination, and more creative flow.”
Intangible allows generative AI models to evolve beyond today’s limitations of language-based prompting to the way humans naturally visualize ideas – in 3D, with motion and interactivity. The result is unmatched speed and control over generative AI models for image and video generation and new forms of interactive content in the media and entertainment space.
Beyond the Language Barrier: Why Spatial Intelligence Matters
Current AI tools force creatives to translate their visual ideas into words – an inherently imprecise process. Research from leading AI scientists on world models demonstrates that spatial intelligence represents a more fundamental, more intuitive form of understanding for humans than language processing or verbal intelligence.
This is particularly true for creative industries where production crews need control over different aspects of production, such as set design, pacing, scene layouts, camera paths, and quickly exploring alternatives in real time. Intangible uses semantic 3D scene building to create context-aware outputs from leading generative AI models, powered by a proprietary knowledge graph and multiple LLMs. Users retain creative control, while AI speeds up ideation and iteration.
“Intangible gives creative teams a new way to guide AI,” said Charles Migos, co-founder and Chief Product Officer. “Most tools still rely on prompts, but that’s not how creatives think. We think in scenes with movement, space, and composition. Intangible lets you direct AI to create what you want, rather than tell it in words.”
Speeding Up the Early Stages of Creative Work
Intangible is purpose-built for the earliest stages of creative work, when teams need to rapidly visualize concepts for clients, pitches, or productions.
Designed for speed and simplicity, Intangible is intuitive enough for creative directors and marketers to build rough creative ideas independently, and powerful enough for art directors to develop full cinematic sequences with control over layout, art styles and animation.
Intangible’s browser-based platform combines intuitive 3D scene building with AI generation, allowing everyone on the team the ability to contribute to the creative process. Projects that once required weeks of cross-functional coordination and third-party vendors are now possible in a matter of hours.
- Film: Top movie studios and VFX production houses are currently testing Intangible for creative development and pre-production of major Hollywood releases.
- Advertising Agencies: Intangible is now being used by designers and creative directors at two of the world’s largest advertising and brand agencies, streamlining the way teams pitch and develop concepts with clients through fast, collaborative 3D visualization.
- Game Studio: Multiple game studios have adopted Intangible as an easy-to-use AI creative platform for 3D-level design and storytelling assets that allows every team member to contribute — replacing a number of AI and legacy tools. Producers and lead creatives call Intangible’s 3D interface a game-changer for their team’s creative process and asset production.
Built By Creatives, For Creatives
Intangible offers everything creative teams need to go from idea to high-quality visuals, without jumping between tools or relying on outside vendors. Its browser-based interface combines AI generation with director-level control, allowing creatives to craft, refine, and export production-ready content in one place. For teams that want more than a pretty render, Intangible gives full creative direction over visual output:
- World Creation: Build custom 3D scenes in seconds using drag-and-drop objects from a library of 5,000+ assets or quick prompts
- Image & Video Generation: Quickly generate different takes and export to production workflows using generative AI models
- Camera Control: Professional cinematography tools with camera path editing and cinematic layout controls
- Art Styles: Lighting and mood filters for atmosphere and style matching across projects
- Consistent Results: Preserve look and feel of characters and scenes across projects for narrative content
- Intuitive Workflow: Browser-based platform requires no downloads, installations, or technical expertise
- AI Agents: That help users build interactive 3D worlds in seconds, direct character behavior, and compose the right images and videos on your favorite models
Intangible is now in open beta at www.intangible.ai. All subscription tiers are free through July 31, 2025. Paid plans begin at $15/month and unlock more projects, scenes, credits and features. Users can also pay as they go, for image and video generation, with usage-based credits.
About Intangible
Intangible is a spatial intelligence AI company focused on creative industries – film, advertising, marketing, events, games and interactive media. Founded by design luminary Charles Migos and technology entrepreneur Bharat Vasan, Intangible allows generative AI models to evolve beyond language-based prompting to the more natural way in which humans perceive the world – in interactive 3D. The result is unmatched speed and control over generative AI models for image and video generation, and new forms of interactive content in media and entertainment.
The San Francisco-based company is backed by $4 million from a16z Speedrun, Crosslink Capital, and industry angels. Its team includes veterans from Pixar, Apple, Netflix, Google, Unity, ILM, EA, Spotify, and NASA who share a vision of AI that amplifies human creativity rather than replacing it.
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