H&M Move and Zlatan Ibrahimović launch new ‘Selected by Zlatan’ performance drop.

THE COLLABORATION
Zlatan Ibrahimović’s extraordinary achievements on the field — paired with his relentless commitment to movement — make him a natural partner for H&M Move. Through a close creative exchange with the H&M Move design team, he has channelled his passion and experience into a men’s training collection engineered for exceptional performance — in the gym and beyond.

“H&M Move understands what I want — strong, clean pieces that speak for themselves. This collection delivers. The deep blue gives power, and the fit feels made for movement. I don’t settle for less, and I’m very satisfied with the result,”

says Zlatan Ibrahimović, athlete and H&M Move Brand Mover.

THE COLLECTION

Defined by dynamic fits, technical trims, and focused detailing, the collection balances bold design with performance-driven comfort. Highlights include a seamless, sculpted training top with a washed finish that evokes mineral patina, and reflective silver graphics. Another standout piece is the high-stretch, double-layered shorts featuring a refined marble print, designed to pair with the matching mesh vest top.

“The creative direction behind this collection is inspired by the Roman Empire — a nod to the fearlessness, presence, and legacy that define Zlatan. This comes through in the mineral finishes, the imperial-style font, and the custom-designed co-branded logo,”

says Marie Fredros, Head of Design at H&M Move.

FABRICS

Garments are made from performance materials featuring H&M Move’s signature DryMove™ technology, chosen for its breathability and moisture-wicking capabilities. Select pieces also include lightweight mesh fabrics for optimal ventilation during high-intensity training.

COLOURS

A grounded, powerful palette of washed marble white, stone grey, and deep ocean blue is accented with reflective silver graphics.

ACCESSORIES

The collection is completed by a curated range of accessories, including a marble-print cap in stone grey, a black shaker bottle, and branded sports socks.

KIDS’ LINE

The drop also includes a kids’ line for young athletes and movers, mirroring the adult styles with the same attention to performance and detail. Pieces are unisex in design and will be available in the boys’ section — except for shorts, which come in one version for boys and one for girls. Sizes range from 110/116 (4-6 years) to 170 (14 years+).

The Selected by Zlatan collection launches in selected H&M stores and online 10th July.

ABOUT ZLATAN IBRAHIMOVIĆ
Zlatan is one of the greatest strikers of all time and has played in the world’s biggest football leagues. The renowned striker is Sweden’s all-time top scorer and has won league titles in four countries, but more than that, he’s a father, speaks five languages, and has a passion for many different sports. Zlatan is the ultimate multimover and joined H&M Move as a Brand Mover in 2022 to get the whole world and everybody moving.

ABOUT H&M MOVE
H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear — accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.