Qualcomm and Two-time Major Champion Bryson DeChambeau with Crushers GC Announce Multi-Year Collaboration
Qualcomm to Activate LIV Golf Team Sponsorship with Player Apparel, Event Branding and Digital Storytelling
Qualcomm Technologies, Inc., a global leader in advanced technology solutions, and two-time Major Champion Bryson DeChambeau, along with his LIV Golf team Crushers GC, are excited to announce a multi-year collaboration.
This collaboration brings Qualcomm’s technology leadership together with DeChambeau and Crushers GC’s innovative approach to golf, content, and technology. Qualcomm has leveraged sports sponsorships to grow the Snapdragon brand with great success and is utilizing the same strategy to bring the Qualcomm brand to new audiences. DeChambeau and Crushers GC will feature the Qualcomm brand on player apparel and experiential activations, and Qualcomm Technologies will work closely with DeChambeau and Crushers GC on content creation and storytelling.
DeChambeau captains Crushers GC, one of the 13 teams in the global LIV Golf League, which is competing in 14 events across nine countries during the 2025 season. Comprised of international golf stars Paul Casey (England), Charles Howell III (USA), and Anirban Lahiri (India), DeChambeau and Crushers GC have been dominant, amassing a league-best nine team victories, including the 2023 Team Championship; while DeChambeau has racked up three individual titles, including LIV Golf Korea 2025.
“I’m thrilled to embark on this new collaboration with Qualcomm, a company that shares my passion for innovation and pushing the boundaries of possibility,” said DeChambeau. “I am passionate about integrating technology to enhance my performance and engage with my community, which is why I am excited to partner with a company like Qualcomm that is inventing the technology that the world uses every day. This is just the beginning of a journey that will transform the way we experience and interact with sports.”
“Bryson DeChambeau and Crushers GC are redefining performance through their forward-thinking use of technology—an approach that resonates deeply with Qualcomm’s 40-year legacy of innovation. We’re proud to support Bryson, the Crushers GC team, and LIV Golf and together, continue to push the boundaries of what’s possible,” said Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm Incorporated.
DeChambeau has curated a fanbase that sits at the intersection of sports and technology and has brought a new audience to golf with his use of technology to optimize his game. In the coming months fans can expect to see DeChambeau integrate Qualcomm into his content across his platforms. In addition, the Qualcomm logo will be featured on all Crushers GC team apparel.
About Qualcomm
Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Building on our 40 years of technology leadership in creating era-defining breakthroughs, we deliver a broad portfolio of solutions built with our leading-edge AI, high-performance, low-power computing, and unrivaled connectivity. Our Snapdragon® platforms power extraordinary consumer experiences, and our Qualcomm Dragonwing™ products empower businesses and industries to scale to new heights. Together with our ecosystem partners, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress.
Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patents are licensed by Qualcomm Incorporated.
Qualcomm, Snapdragon, and Qualcomm Dragonwing are trademarks or registered trademarks of Qualcomm Incorporated.
About Crushers GC
Captained by two-time major champion Bryson DeChambeau, Crushers GC is one of the most successful teams in LIV Golf’s short history. The team, made up of DeChambeau, Paul Casey, Anirban Lahiri, and Charles Howell III, captured the Team Championship title in 2023 and have a total of five team victories.
Connect with Crushers GC on social: YouTube I TikTok I Instagram I Facebook I X
About LIV Golf
The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League. Only three years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.
LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.
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