Stella Artois’ Iconic ‘David and Dave’ Duo Return for New ’The Collection’ Ad Alongside Limited-Edition Chalices

Stella Artois – the premier European-style lager – is spotlighting fan favorite duo David (David Beckham) and Dave (Matt Damon) once again with the launch of its latest ad spot, ‘The Collection.’ The follow-up to the ‘David and Dave’ Super Bowl debut is being released alongside a limited-edition “Fifty States of Stella” chalice capsule collection.

In ‘The Collection,’ viewers are once again immersed in the fictional Beckham Brother cinematic universe for the latest chapter of the ‘David and Dave’ story. Picking up right where the Super Bowl spot left off, Dave proudly unveils his state-by-state chalice collection to his newly found twin brother, David – revealing he’s just one state away from completing the full set, with only Wyoming missing. The spot cleverly bridges storytelling and real life, turning a fictional detail from the ad into something fans can engage with themselves.

That fictional moment sets the stage for “Fifty States of Stella” – a first-of-its-kind capsule collection that invites fans to step into the story. The limited-edition, exclusive drop will feature Stella Artois chalices representing all 50 U.S. states. The chalices are thoughtfully designed to reflect the spirit of each state, featuring recognizable icons and symbols, such as palm trees for Florida or a crab for Maryland, that celebrate what makes each place unique. Fans nationwide can shop Dave’s Collection for the special, one-of-a-kind editions of these highly collectible chalices, among other special items, available nationwide starting June 23. All proceeds from the sale of the limited-edition chalices will go to Stella Artois’ long-term partner, Water.org – since 2015, the partnership has helped provide access to safe water to more than 5.7 million people in need around the world.

For decades, Stella Artois’ iconic chalice has symbolized the elevated experience of enjoying a Stella – so much so that it inspired a tradition of collecting among devoted fans. Drawing from this genuine consumer passion, the new campaign celebrates not only the distinctive glassware that enhances every pour, but also the everyday moments made more special with a perfectly poured Stella Artois.

“Stella Artois has always been about elevating the everyday, and this summer, we’re celebrating that by giving consumers access to our new and exclusive state chalice collection,” said Chris Jones, VP of Marketing for Premium Brands at Anheuser-Busch. “Our ‘Fifty States of Stella’ capsule is a natural extension of the David and Dave story, allowing fans to share in Dave’s passion for chalice collecting with real-life keepsakes of their own. With designs that bring the uniqueness and charm of all 50 states to life, this collection brings the Stella experience closer to home and makes each sip of our storied beer worth a little more.”

To follow the next installment of ‘David and Dave,’ visit www.stellaartois.com and follow @StellaArtoisUSA on Instagram and Facebook and @StellaArtois on YouTube and X. And don’t miss your chance to get your hands on one of these limited-edition state chalices – available online starting June 25.

ABOUT STELLA ARTOIS

Stella Artois® is a Belgian-style lager and part of a brewing tradition of crafting the finest lager with quality ingredients since 1366. Known for its malty middle and crisp finish delivering a full flavor and a hint of bitterness, this beer is recognized internationally for its excellence and taste. Stella Artois is best enjoyed in the iconic Chalice according to the 3-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Along with its classic lager, Stella Artois also offers Stella Artois 0.0, a zero-alcohol brew with the same refreshing taste. Visit www.stellaartois.com for more information. 

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

ABOUT WATER.ORG

Water.org is a global nonprofit organization that has positively transformed more than 79 million lives around the world through access to safe water and sanitation. Founded by Gary White and Matt Damon, Water.org pioneers market-driven financial solutions to the global water crisis. For more than 30 years, Water.org has helped give women hope, children health, and families bright futures. Learn more at https://water.org 

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