Volkswagen becomes UEFA Women’s EURO 2025 sponsor

Volkswagen has been announced as an official global partner of UEFA Women’s EURO 2025, set to take place from 2 to 27 July across eight host cities in Switzerland. The German automobile manufacturer extends its commitment to the women’s game, following its sponsorship of the 2022 edition in England.

As part of the partnership, Volkswagen will enjoy prominent brand visibility through in-game LED perimeter boards and media backdrops while also running football-focused promotions. In addition, Volkswagen is a proud partner of seven national teams competing in this summer’s championship.

Volkswagen aims to use the partnership to spotlight its all-electric ID. family while championing the growth and visibility of women in football.

Guy-Laurent Epstein, UEFA marketing director, said: “UEFA is delighted to welcome Volkswagen back as an official UEFA Women’s EURO sponsor. Their continued support demonstrates a shared belief in the power and potential of the women’s game. As the tournament kicks off soon across Switzerland, this partnership helps us not only deliver a record-breaking competition but also drive meaningful investment into the growth of women’s football and create more opportunities for women and girls at every level of the sport.”

Christine Wolburg, Chief Brand Officer of Volkswagen Passenger Cars, said: "The promotion of women’s football and women in football are central to our commitment to female empowerment and equality in sport. For many years, we have been committed to this with deep conviction and on a broad corporate basis, both nationally and internationally. Sponsoring UEFA Women’s EURO this summer is therefore a further commitment to visibility, fairness and real participation"

Volkswagen joins adidas, Amazon, AXA, booking.com, EA Sports, Euronics, Grifols, Heineken, Hublot, Justeattakeaway.com, Lay’s, LIDL, PlayStation and Visa as official global sponsors of UEFA Women’s EURO 2025.

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