Making It Easier to Break Through the Noise and Get Results with Video

LinkedIn Launches New Products to Break Through the Noise with Video

Key Takeaway: We’re announcing updates hat make it easier for marketers to stand out, expand reach, and drive meaningful results with video. 

Why This Matters:  In today’s crowded digital landscape, grabbing attention is harder—and more important—than ever. According to our LinkedIn’s 2025 B2B Marketer Sentiment Research*:

New Updates Include: 

• First Impression Ads: a new full-screen, vertical video format for single-day campaigns to maximize visibility for a brand’s most important marketing moments. First Impression Ads allow marketers to target professional audiences, like small business owners or tech decision makers, and exclusively reserve the first ad impression that a member sees on a given day.

• Reserved Ads: to sustain momentum beyond day one, marketers can now use Reserved Ads to place Sponsored Content—like Thought Leader Ads, Single Image Ads, and Document Ads—as the first ad slot in the feed. Think of it as front-row placement for your brand’s story, helping boost attention, visibility, and share of voice. 

• CTV Ads: on average, LinkedIn CTV Ads are over 4x more effective at reaching B2B audiences than linear TV, according to iSpot. LinkedIn’s CTV Ads are now generally available for customers to target buyers in the US and Canada. We’ve also made additional enhancements to offer more premium reach with Paramount, and easier activation with new integrations from Innovid and Sprinklr. 

• Adobe Express: we’re teaming up with Adobe to make video ad creation easier than ever, so you can deliver the right message at the right time. With a new integration, marketers can design in Adobe Express – leveraging professionally designed video ad templates – and export directly to LinkedIn Ads.

Customer and Partner Insights: You can learn more about what customers and partners are saying about today’s news here.

Learn More: You can learn more about today’s announcement here. 

*2025 B2B Marketer Sentiment Research Methodology

LinkedIn commissioned Censuswide to survey 3,251 B2B marketers (18+) across the UK, USA, France, Germany, Spain, Brazil, UAE, Netherlands, Singapore, India, Australia, Italy, and Sweden. The data was collected between April 22 - May 6, 2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council. All agree statements combine ‘Strongly agree’ and ‘Somewhat agree’ responses.