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Independent Search Engine & Directory Network Offers Alternative to Pay-Per-Click


Winnipeg, MB July 19, 2005 - A new player has entered the online search arena calling itself the Independent Search Engine & Directory Network (ISEDN.ORG). Founded by in late June, 2005, the ISEDN has rapidly grown to 48 member sites with new members joining the organization at the rate of 3 - 5 per week.

The ISEDN has adopted ExactSeek’s hybrid pay-for-inclusion model which offers top 10 website exposure to search engine advertisers at fixed, flat fee rates. Similar in concept to Google’s AdWords program without the pay-per-click element, the program has grown in popularity as pay-per-click costs soar and news of rampant click fraud continues to tarnish the pay-per-click model.

“We’ve received nothing but positive feedback since launching the ISEDN,” said Mel Strocen, CEO of Jayde Online, Inc., ExactSeek’s parent company. “There is tremendous interest in the concept of an independent search organization that can act as a counter to the heavyweights in the search industry. The ISEDN is looking to focus media and public attention on a more affordable and reliable search advertising model than the one being promoted by the current leaders in the pay-per-click world. Search giants like Google, Yahoo! and MSN have little to gain by policing click traffic or putting a cap on pay-per-click rates.”

Strocen went on to say that the ISEDN would be using all the resources at the membership’s disposal in the coming months to recruit new members, promote the ISEDN’s alternative advertising model and to slow the trend towards the monopolization of search on the Web.

ExactSeek is part of the Jayde Online Network which includes | | | and Jayde Online Inc. has been internet-focused from its inception in 1998 and primarily involved in the publication of email newsletters and the development of niche and general search engines.

Mel Strocen
Jayde Online, Inc.


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