All 32 Teams Officially Part of NFL’s Global Markets Program

The National Football League announced an additional expansion of its Global Markets Program (GMP) in 2025, with three further clubs set to join this year. With the additions of the Buffalo Bills, Cincinnati Bengals and Tennessee Titans, all 32 clubs will now officially participate in the program across 21 international markets — as the NFL continues to prioritize global growth, connecting with more fans across markets around the world. 

Launched in 2022, the Global Markets Program awards NFL clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events, commercial opportunities and NFL Flag development. 

“We’re thrilled to have all 32 clubs a part of the Global Markets Program in 2025,” said NFL Executive Vice President Club Business, Major Events & International Peter O’Reilly. “League-wide club participation in the program underlines the strategic priority both the NFL and its teams share, to invest in global growth. We continue to see strong momentum worldwide and look forward to bringing fans internationally closer to our game, together.”

The latest Global Markets Program updates for 2025 include: 

THREE NEW CLUBS*:

• Buffalo Bills: Granted rights in Canada.
• Cincinnati Bengals: Granted rights in Canada.
• Tennessee Titans: Granted rights in Ireland.

NFL clubs can apply for rights to international markets by submitting proposals to the International Committee for review each spring. Clubs are awarded rights for a five-year term through the program and during this period can pursue activities that are consistent with what they can do in their home domestic market, in their awarded international markets.  

For more information on the Global Markets Program, visit: https://www.nfl.com/international/global-markets-program.

The 2025 NFL Global Markets Program by club:

 *indicates new program addition for 2025

CLUB                                        MARKET(S)
Arizona Cardinals                     Canada*, Mexico
Atlanta Falcons                         Germany
Baltimore Ravens*                    United Kingdom*
Buffalo Bills*                            Canada*
Carolina Panthers                      Germany
Chicago Bears                           Spain, United Kingdom
Cincinnati Bengals*                  Canada*
Cleveland Browns                     Nigeria
Dallas Cowboys                        Mexico
Denver Broncos                        Mexico
Detroit Lions                             Austria, Brazil*, Canada, Germany, Switzerland
Green Bay Packers*                  Germany*, Ireland*, United Kingdom*
Houston Texans                        Mexico
Indianapolis Colts                     Austria, Germany, Switzerland*
Jacksonville Jaguars                  Ireland, United Kingdom
Kansas City Chiefs                    Austria, Germany, Ireland*, Mexico, Spain*, Switzerland, United Kingdom*,
Las Vegas Raiders                     Australia*, Mexico, New Zealand*
Los Angeles Chargers*             Greece*
Los Angeles Rams                    Australia, China, Japan, South Korea, Mexico, New Zealand, United Arab Emirates*
Miami Dolphins                        Argentina, Brazil, Colombia, Mexico, Spain, United Kingdom
Minnesota Vikings                    Canada, United Kingdom
New England Patriots               Austria, Brazil, Germany, Switzerland
New Orleans Saints                   France
New York Giants                      Germany
New York Jets                           Ireland, United Kingdom
Philadelphia Eagles                   Australia, Brazil*, Ghana, New Zealand
Pittsburgh Steelers                    Germany, Island of Ireland, Mexico
San Francisco 49ers                  Mexico, United Kingdom, United Arab Emirates*
Seattle Seahawks                       Australia*, Austria, Canada, Germany, New Zealand*, Switzerland
Tampa Bay Buccaneers             Austria, Germany, Switzerland
Tennessee Titans*                     Ireland*
Washington Commanders*       United Arab Emirates*
 

The 2025 NFL Global Markets Program by market:

 *indicates new program addition for 2025

MARKET                     CLUB(S)
Argentina                      Miami Dolphins
Australia                       Las Vegas Raiders*, Los Angeles Rams, Philadelphia Eagles, Seattle Seahawks*
Austria                          Detroit Lions, Indianapolis Colts, Kansas City Chiefs, New England Patriots, Seattle Seahawks, Tampa Bay Buccaneers
Brazil                            Detroit Lions*, Miami Dolphins, New England Patriots, Philadelphia Eagles*
Canada                          Arizona Cardinals*, Buffalo Bills*, Cincinnati Bengals*, Detroit Lions, Minnesota Vikings, Seattle Seahawks
China                            Los Angeles Rams
Colombia                      Miami Dolphins
France                           New Orleans Saints
Germany                       Atlanta Falcons, Carolina Panthers, Detroit Lions, Green Bay Packers*, Indianapolis Colts, Kansas City Chiefs, New England Patriots, New York Giants, Pittsburgh Steelers, Seattle Seahawks, Tampa Bay Buccaneers
Ghana                           Philadelphia Eagles
Greece*                        Los Angeles Chargers*
Ireland                          Green Bay Packers*, Jacksonville Jaguars, Kansas City Chiefs*, New York Jets, Pittsburgh Steelers (Island of Ireland), Tennessee Titans*
Japan                            Los Angeles Rams
Mexico                         Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, Los Angeles Rams, Miami Dolphins, Pittsburgh Steelers, San Francisco 49ers
New Zealand                Las Vegas Raiders*, Los Angeles Rams, Philadelphia Eagles, Seattle Seahawks*
Nigeria                          Cleveland Browns
South Korea                 Los Angeles Rams
Spain                            Chicago Bears, Kansas City Chiefs*, Miami Dolphins
Switzerland                  Detroit Lions, Indianapolis Colts*, Kansas City Chiefs, New England Patriots, Seattle Seahawks, Tampa Bay Buccaneers,
United Arab Emirates* Los Angeles Rams*, San Francisco 49ers*, Washington Commanders*
United Kingdom           Baltimore Ravens*, Chicago Bears, Green Bay Packers*, Jacksonville Jaguars, Kansas City Chiefs*, Miami Dolphins, Minnesota Vikings, New York Jets, San Francisco 49ers
 

*The recent three club additions to the Global Markets Program were approved at the NFL’s 2025 Spring League Meeting in Minneapolis.