The Nova Method™ Launches to Bridge the Gap Between Brand Messaging and Audience Resonance

At a time when authentic connection defines brand success, communication leaders Christine Perkett and Michelle Baum today announce the launch of The Nova Method™, a marketing communications and PR firm purpose-built to move brands beyond surface-level visibility to measurable audience engagement. The Nova Method is born from the merger of two award-winning agencies: Boston-based PerkettPR, Inc. (d/b/a Mindfull Marketing + PR) and Denver-based Moxie + Mettle. With a shared focus on helping brands connect more deeply with those they serve, The Nova Method creates communication strategies that drive audience engagement and business growth.

Introducing The Nova Method Framework
At the core of The Nova Method is a proprietary three-step framework grounded in research, technology and data analysis to transform audience insights into measurable business outcomes. This systematic approach includes:

• Assimilate: Curate audience insights through research and data.
  
  
• Align: Bridge audience perspectives with brand objectives.
  
  
• Activate: Inspire audience behavior with intelligence-driven storytelling.
  
  

“Our team has guided brands through some of the most transformative shifts in modern business, from the rise of digital and social media to global crises, economic volatility, and the emergence of AI,” said Perkett, co-founder and CEO. “In a world defined by noise, skepticism, and short attention spans, understanding your audience before broadcasting your message is business critical. Brands that lead with empathy and insight are best positioned to personalize at scale, build trust, and drive meaningful growth. The Nova Method was built to help brands turn relevance into results.”

The Nova Method already supports a fast-growing roster of clients across financial, healthcare, nonprofit and technology sectors. Among them is Ringer, a telecommunications services provider that partnered with the agency to lead its rebranding initiatives.

“The Nova Method is an irreplaceable strategic partner to our ongoing brand transformation. They have executed nearly all the heavy lifting with clear alignment to our vision,” said David Aldworth, CEO of Ringer. “They consistently deliver on their promises, on time, and with exceptional quality.”

Leadership Built on Expertise
Perkett and Baum bring unique expertise to The Nova Method, leveraging their success as marketing and communications practitioners, entrepreneurs, and educators to guide the agency’s vision.

Perkett founded three companies before The Nova Method, with Forrester referring to her work as a “Golden Standard Image” in a report on her remote work culture and leadership. In addition to PerkettPR, she founded and served as CEO and Chairman of SeeDepth, Inc., offering a B2B SaaS PR analytics platform. Perkett also founded Yup Sup, one of the only female-founded paddleboard companies in the world. She has been an adjunct professor at Northeastern University, teaching graduate courses on social media and brand strategy for nearly 10 years.

Baum’s experience includes PR agency leadership and ownership, in-house corporate roles, and academia. Most recently, Baum founded Moxie + Mettle, a communications agency serving B2B technology brands, that she ran for nearly 11 years. She also taught for 10 years as an adjunct and tenured professor, overseeing the PR degree program at Metropolitan State University of Denver. Her dedication to students and community service earned her the Public Relations Society of America Colorado Mentor of the Year Award.

“We’ve created the agency we’d hire today - one that blends data-informed and AI-driven strategies to create hyper-personalized experiences that put the target audience at the center of everything,” said Baum. “Every campaign we deliver feels personal, not performative, and is rooted in research, audience insights, and a clear path to measurable outcomes.”

The Nova Method’s collaborative approach ensures alignment with brand goals while delivering transparency, accountability and ethical practices. The team comprises creators, strategists and communicators committed to evolving alongside market trends to provide communications programs that deliver results. For more information about The Nova Method’s service offering, visit www.thenovamethod.com/services.

About The Nova Method™
The Nova Method is a marketing communications and PR agency built to rethink how brands earn attention and inspire action in a distracted world. Our proprietary framework combines storytelling with data-driven audience insights to create emotionally intelligent campaigns that build meaningful connections. From marketing, corporate communications, and public relations to digital marketing and sales enablement, we help brands move beyond surface-level visibility to resonance that fosters loyalty and measurable growth. For more information, visit www.thenovamethod.com and follow us on LinkedIn.

Contact Information

Mary Stevenson

Media Contact

The Nova Method

Contact via E-mail