Budweiser Celebrates 15 Years of Partnership with Folds of Honor by Elevating Support and Launching Nationwide Tour Featuring the Iconic Budweiser Clydesdales

This year, Anheuser-Busch and its wholesaler partners are celebrating 15 years of partnership with Folds of Honor, a nonprofit organization that provides life-changing educational scholarships to the families of fallen or disabled U.S. service members and first responders. To mark this significant milestone, Budweiser is elevating its commitment to the organization by introducing a year-round opportunity to donate and releasing new limited-edition Budweiser patriotic packaging benefiting Folds of Honor.  

With a century-long commitment to supporting the military and honoring those who serve our country, Anheuser-Busch is proud to continue its work with Folds of Honor as the organization’s longest standing partner. Over the last 15 years, Anheuser-Busch, its industry leading brands and wholesaler partners have donated over $33 million, which has funded over 6,600 scholarships for Folds of Honor recipients.  

In celebration of the incredible impact that Folds of Honor has had on the military and first responder communities to-date and to mark 15 years of partnership with Anheuser-Busch, Budweiser is introducing new opportunities for consumers 21+ to support the organization by simply buying Budweiser. The iconic Budweiser Clydesdales will also once again embark on a national tour to bring the mission of Folds of Honor to communities across the country.  

Year-Round 12-Pack: For the first time ever, consumers 21+ can show their support for Folds of Honor all year long by purchasing any Budweiser or Budweiser Zero 12-pack, with a portion of proceeds going to Folds of Honor.* 

Patriotic Packaging: For over a decade, Anheuser-Busch has released annual patriotic-themed packaging to support Folds of Honor. Budweiser is unveiling new limited-edition cans that feature patriotic branding and an interactive QR code so consumers can learn more about Folds of Honor, as well as a special graphic nodding to the brand’s 15-year partnership milestone. Available now and all summer long, a portion of proceeds from patriotic packaging will benefit Folds of Honor.** 

American Beers for American Heroes: As part of the inaugural “American Beers for American Heroes” effort, Anheuser-Busch will donate a portion of Budweiser or Budweiser Zero draught sold from May through November to Folds of Honor.*** In addition, consumers can demonstrate their gratitude for service members with the new “Buy a Hero a Bud” program. Consumers have the option to buy a beer for any active-duty or veteran of the military or first responder at participating locations. Eligible recipients can then redeem a complimentary beer from the "American Beers for American Heroes" reserves with a valid military or work ID or badge.**** 

National Clydesdale Tour: The world-renowned Budweiser Clydesdales will be traveling to communities across the country, amplifying the mission of Folds of Honor. Fans can join Folds of Honor and the Budweiser Clydesdales at a variety of events, from air shows and state fairs to sporting events and local parades, all summer long. Consumers can view the hitch schedule and see when the iconic Budweiser Clydesdales will be coming to a community near them by visiting www.warmspringsranch.com/hitch-schedule.  

“Throughout our storied history, Budweiser’s commitment to honoring those who have served our country and communities has remained steadfast,” said Todd Allen, SVP of Marketing at Budweiser and Bud Light. “This year, as we celebrate 15 years of partnership with Folds of Honor, we’re proud to further our commitment of giving back to the American heroes and their families who have sacrificed so much on a daily basis.”    

*$0.02 per case equivalent for all Bud Light and Budweiser Patriotic Packaging sold from 5/1 – 7/31, max donation of $800,000. Case = 24 pack Patriotic pack case equivalent  

**$0.05 Donation to Folds of Honor Foundation for Military scholarships for every 12-pack/12 oz. cans of Budweiser and Bud Zero sold between 1/1/25 and 12/31/25, up to $1,500,000. 

***Anheuser-Busch will donate $.30 per barrel of Budweiser or Budweiser Zero draught or package sold nationally 5/1/25 – 11/30/25 to Folds of Honor, up to $500,000  

****Terms and conditions vary 

ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. 

ABOUT BUDWEISER

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp beer with layers of premium American hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.  

ABOUT FOLDS OF HONOR

Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded nearly 62,000 scholarships totaling about $290 million in all 50 states. Among the students served, 45 percent are minorities. A total of 91 percent of expenses fund our mission of providing educational scholarships to the families of our nation’s heroes. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.