Say Hello to Fruitist, The Billion Dollar Superfruit Brand – as Agrovision Rebrands To Lead The Future of Healthy Snacking

Fruitist is officially the new name for Agrovision, aligning the company’s identity with the high-growth consumer brand it debuted in 2020. What began over a decade ago as a bold idea to deliver a better berry experience has become a $1B+ global business, and the Fruitist name stands for the company’s evolution as a consumer brand and its mission to lead the global healthy snacking movement.

With $400 million in sales over the past 12 months and more than $1 billion in lifetime revenue, Fruitist has become one of the fastest-growing names in the global fresh fruit market. Sales of its signature Premium Jumbo Blueberries - known for bold flavor, crunch, and size - have grown 3x in the last 12 months alone, becoming a staple and key driver of Fruitist’s growth. The brand is outpacing even the premium berry category, which has seen a strong 22% annual growth (CAGR) between 2019-2024.

But it’s not just about elevated, enjoyable eating experiences. Certified non-GMO, Fruitist berries are rich in antioxidants and essential nutrients, offering functional benefits like immune support and brain health, making them a snack you can feel great about eating.

“We’ve all experienced ‘berry roulette’ - opening a clamshell and hoping for the best. Some may be fine; others are mushy or bland. At Fruitist, we’ve eliminated that uncertainty by consistently delivering a superior berry,” said Steve Magami, CEO of Fruitist. “Consumer demand is driving our growth. Elevating Fruitist from a flagship brand to a company name is a strategic move to meet that momentum and fuel what’s next.”

Part of what allows Fruitist to deliver exceptional superfruit at scale is a differentiated operational strategy that integrates every part of the business, from owning and operating farms to leveraging proprietary technology. Fruitist’s unique approach and growth trajectory have drawn the attention of top-tier investors. The Dalio Family Office recently joined as a backer, alongside institutional firm Aliment Capital, signaling Fruitist’s emergence as one of the most exciting names in health-forward snacking.

This shift comes as consumers rethink the way they snack. Nearly 60% say they’re spending more on food that supports their health. Fresh, functional snacks are outpacing traditional categories, and berries, rich in fiber and antioxidants, check every box.

What’s Next for Fruitist

While Fruitist Blueberries remain the star, Fruitist is expanding into adjacent premium superfruits, including blackberries, raspberries, and cherries, and developing new snackable formats designed for health-conscious, on-the-go consumers.

With products now sold in 28 countries, Fruitist is building its presence in high-growth international markets, including Asia and the Middle East. Backed by more than $600 million in investment, Fruitist has built what it believes is the first fully controlled, global supply chain designed to deliver fresh, premium-quality blueberries 52 weeks a year.

Fruitist’s momentum is fueled by explosive consumer demand and rapid retail expansion. Its products are now in 12,500+ stores across North America, including Costco, Giant, Publix, Sprouts, Trader Joe’s, Wakefern, Walmart, Whole Foods, and more. Retailers benefit from Fruitist’s strong velocity, premium positioning, and repeat purchase behavior, making it a high-performing partner in the produce aisle.

About Fruitist:
Fruitist is a premium fruit brand setting a new standard for healthy snacking. Formerly known as Agrovision (founded in 2012) - where Fruitist began as its flagship consumer brand - the company delivers bold flavor, satisfying crunch, real nutrition, and feel-good indulgence in every bite. Fruitist is backed by top-tier investors, and global marketing is led by a recently built seasoned CPG team with world-class experience from Nestlé, The Wonderful Company, Erewhon, and more.

Contact Information

Maggie Philbin 

Partner

VSC for Fruitist

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