Lacoste welcomes Yujin as it newest ambassador

A Perfect Fusion of Style and Global Influence

Yujin An celebrated as both a K-POP artist and a rising fashion icon, is known for her vibrant energy and unique sense of style. While she continues to make waves in Korea, her influence extends beyond borders, capturing the attention of fans worldwide. Lacoste has recognized Yujin An’s artistry and fashion-forward appeal as a natural fit to represent the brand in Korea.

Yujin’s distinct presence in the K-POP industry align perfectly with Lacoste’s sophisticated yet contemporary style, making her the ideal ambassador to embody the brand’s core values in the local market.

Yujin An Embodies Lacoste’s Spirit of Innovation and Elegance

Founded in 1933 by René Lacoste, the brand revolutionized fashion-sport with the creation of the world’s first polo shirt. This spirit of innovation continues to shape Lacoste today.

Embracing this heritage, Yujin An shared her excitement about the partnership: “As a K-POP artist, I constantly seek new challenges in style and performance, much like how René Lacoste changed sportswear. I’m thrilled to work with Lacoste and introduce its timeless elegance to both Korean and global audiences.”

Exciting Campaigns and Activities Ahead

Yujin An officially debuted as Lacoste’s brand ambassador by attending the 2025 Fall/Winter fashion show at Roland Garros Stadium in France on March 9. Her first campaign with Lacoste will feature the 2025 Spring-Summer collection. Moving forward, she will participate in various campaigns and events across Korea, solidifying her role as a key ambassador for Lacoste in the region.

Through this partnership, Lacoste continues to blend sport and style, presenting a modern, refined aesthetic while engaging with both Korean and global audiences. The synergy between Yujin’s unique style and Lacoste’s vision is set to create an exciting future for the brand.