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IMN Client Direct Federal Credit Union Receives Marketing Award Of Merit From CUNA Marketing And Business Development Council


IMN, an e-communications service provider, today announced that its client, Direct Federal Credit Union, a community-based credit union located in Needham, MA, has received a marketing award of Merit from CUNA (Credit Union National Association) Marketing & Business Development Council. This award recognizes an organization at the pinnacle of credit union marketing and business development.

The council honored Direct Federal Credit Union for its monthly e-newsletter, HomeFront, which IMN manages for the organization. Although electronic, HomeFront won as the Best Print Newsletter. The award made special mention of the high quality content that the publication contains.

“IMN, by providing a comprehensive suite of managed services, has enabled us to publish an e-newsletter that adds to the value we provide to our members,” said Ruby Chan, Internet Marketing Manager of Direct Federal. “We’re excited to receive recognition from CUNA.”

Direct Federal Credit Union began publishing HomeFront in August 2006 to stay top-of-mind with its members; increase cross-selling and online transaction activity; and keep readers engaged through value-added perks, offers and interactive tools. Each month, the e-newsletter contains expert advice and practical tips to help these members maximize their homes’ value and efficiency. Articles, “quick tips” and lists address timely topics—“know your credit score,” advice for saving energy, preventing home renovation mistakes, etc. Articles include or are followed by links back to Direct Federal Credit Union’s site so readers can immediately apply for a mortgage or home equity loan, or complete an online transaction.


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