Burberry debuts virtual scarf try on experience
This festive season, Burberry is building on its legacy of digital innovation with the launch of its first virtual scarf try on experience. The experience launches as part of the ‘Wrapped in Burberry’ holiday campaign which celebrates the joy of the holidays; a time where family and friends come together to share gifts and create lasting memories.
Using the latest in web 3D and augmented reality technology, the new immersive experience encourages customers to virtually explore Burberry’s iconic scarves and visualise how the brand’s best-known accessory will look. Available online via Burberry.com and in select stores, customers can use their mobile phone camera to experience the scarf styled on themselves in real time.
A selection of scarves, including the brand’s cashmere Burberry Check and the alpaca wool scarf featuring Burberry lettering, are available to try on via the virtual experience. The scarves are presented in their full range of colourways, creating over 50 unique scarves for customers to discover while on the go or from the comfort of their own home. The experience also offers two traditional styling options, either folded over or falling loosely around the neck, to help users customise their look.
The experience also allows customers to take photographs of themselves while wearing the virtual scarves, so they can share the photo with friends and family on social media. There is a direct link to Burberry’s scarf product pages where customers can access further information and purchase options.
The immersive experience has been developed in partnership with WANNA, a leading provider of AR and 3D experiences for luxury brands. It builds on Burberry’s rich legacy of digital innovation, from being the first luxury brand to live stream a runway show to recent activations including the development of an in-game adventure and physical capsule collection with Minecraft.
‘Burberry’s virtual scarf try on experience is an exciting offering that speaks to our British heritage and digital innovation. Recognised globally as a symbol of British luxury, our scarves have protected people from the weather for decades. With this new shopping experience, we are delighted to help our customers find the perfect Burberry scarf to keep them warm this festive season.’
Joshua Schulman
Chief Executive Officer, Burberry
( Press Release Image: https://photos.webwire.com/prmedia/7/329570/329570-1.jpg )
WebWireID329570
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.