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Adobe and Enable On-Demand Rich Internet Applications


Adobe Systems Incorporated (Nasdaq:ADBE) and (NYSE: CRM) today announced the immediate availability of the Adobe® Flex Toolkit for Apex, a set of programming tools that combines the capabilities of Flex™ and’s Apex platform to enable a new generation of powerful and engaging Internet business applications. Using the new Flex Toolkit for Apex, developers can create richer application experiences for their deployments and Apex applications. Developers can also make their Flex-based applications available on the AppExchange directory, and deploy them on-demand and with no additional software required.

The toolkit enables applications to access Apex Web services APIs, enabling developers to quickly create end-to-end, rich and innovative Web applications. The new Flex Toolkit for Apex is available immediately at .

“The Flex Toolkit for Apex combines the innovation of the Apex platform with the power of Adobe Flex to let developers create new on-demand business applications that are more capable, easier to use and more compelling than their software-only alternatives,” said Adam Gross, vice president, developer marketing, “And, just as end users will be delighted with the applications they now can use, developers will be delighted with how easily and quickly they can be built and shared.”

“Centive’s core AppExchange-certified on-demand sales compensation solution, Compel®, was developed using Flex. The ability to use Flex within the Apex platform has allowed us to rapidly develop and deploy a new, visually compelling on-demand application that deepens the integration between Compel and,” said Bob Conlin, Chief Marketing Officer for Centive. “We plan to leverage the Adobe Flex Toolkit for Apex to develop additional applications for the AppExchange that will enhance the value and end-user experience we seek to provide our customers.”

The Apex platform’s embedded mashup features allow developers to insert services and content from the Web within the native Salesforce user interface. The Flex Toolkit builds on that capability to allow innovative and rich user experiences - including drag and drop, rich media and desktop app look and feel - to be embedded within Salesforce and Apex applications. The power of this combination is available to virtually any user of any Apex application through the ubiquitous, cross-platform features of the Adobe Flash® Player, installed on more than 700 million Internet-connected PCs and devices worldwide.

Because these Flex components of Apex applications are browser-based technology, they can be deployed without any additional software or infrastructure, and even packaged and redistributed on the AppExchange. The Flex components directly complement and enhance the quality, diversity and value of the applications that can be created, and make on-demand business applications more compelling than ever before.

“Flex and Apex are a perfect match,” said Jeff Whatcott, vice president of product marketing for the Enterprise and Developer Business Unit at Adobe. “Blending the leading rich Internet application framework with the leading on-demand application platform means better applications delivered with less effort. We’re entering an era in which developers can deliver truly rich enterprise applications on-demand, across platforms, both in the browser and directly on the desktop using the forthcoming Apollo runtime.”

The Flex toolkit joins the comprehensive set of resources and programs offers to let companies of all sizes create, deploy and sell on-demand applications for any business requirement. These include the IdeaExchange for discussing feature and product requests, the Apex Developer Network,’s community of over 35,000 developers at , the Apex platform for creating apps, and the AppExchange directory and AppStore programs for helping companies sell.

About is the market and technology leader in on-demand business services. The company’s Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, the world’s first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. All Apex components and applications can be easily shared, exchanged and installed via’s AppExchange directory, available at . Customers can also take advantage of Successforce,’s world-class training, support, consulting and best practices offerings.

As of January 31, 2007, manages customer information for approximately 29,800 customers and approximately 646,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget Group, Inc, Dow Jones Newswires, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM”. For more information please visit , or call 1-800-NO-SOFTWARE.


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