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Bud Light Partners with Dierks Bentley as Official Sponsor of Gravel & Gold Tour

Bud Light keeps it ‘Free & Easy’ all summer long with Dierks Bentley through ticket sweepstakes, custom content, on-site celebrations and more.


New York, NY – WEBWIRE

Bud Light is bringing the easy enjoyment to Dierks Bentley: Gravel & Gold Tour this year for fans nationwide. Through this partnership, fans can expect new custom content featuring the multi-platinum country star, ticket sweepstakes to select shows on Bentley’s tour, on-site promotions, giveaways and so much more.  

 “I’m thrilled to partner with Bud Light to elevate The Gravel & Gold Tour,“ said Dierks Bentley. ”We’ve worked so hard to put this show together and to create a special night for the fans, and it’s not a summer party without a cold Bud Light. We are having a blast out there so far.” 

Alongside today’s announcement, Bud Light debuted ‘The Walk Up’ a video featuring Dierks Bentley enjoying some pre-show Bud Lights with his band before entering the stage to a roaring audience. Bud Light is also giving fans a chance to win tickets to select tour stops nationwide through Bud Light’s ‘Easy Wishes’ platform. To enter, MA, MO, IL, NM and GA residents can go to https://livenation.com/budlightvipconcert for the chance to win a VIP Dierks Bentley experience at the following shows*:  

  • July 18: Broadview Stage at SPAC – Saratoga Springs, NY 
  • August 9: Xfinity Center – Mansfield, MA 
  • August 22: Hollywood Casino Amphitheatre – St. Louis, MO 
  • August 29: Isleta Amphitheater – Albuquerque, NM 
  • September 6: Ameris Bank Amphitheatre – Alpharetta, GA 


“Dierks has been a staple in country music for decades, and we’re thrilled to be an Official Sponsor of his Gravel & Gold Tour,” said Todd Allen, VP of Marketing for Bud Light. “Our goal is to bring the easy enjoyment to fans wherever they are, and I can’t think of anything better than enjoying some cold beers at a Dierks Bentley concert this summer.” 

To learn more about how Bud Light is helping 21+ fans enjoy their favorite country artists live, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on X at @BudLight, and on Instagram at @BudLight. 

*NO PURCHASE NECESSARY. GA, IN, MA, MO, NM residents, 21+. Ends 11:59 PM ET on 8/23/24. Void where prohibited. Alcohol is not part of the prize. See Official Rules: https://livenation.com/budlightvipconcert. Sponsor: Anheuser-Busch, LLC. 

About Bud Light   

The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a crisp, clean finish. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.   

About Anheuser-Busch  

At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.  

Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America’s most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram

About Dierks Bentley 

Dierks Bentley released his tenth studio album Gravel & Gold in 2023, again “proving why he’s one of Country’s biggest stars” (TODAY) whose unique 21st-century career has had a rare consistency fueled by longevity. He landed his first publishing deal in 2001 and released his debut album in 2003, producing an instant number one single. In the two decades since, Bentley has achieved success with eight more albums that reached the top of the Country sales charts, resulting in 22 number one songs, eight billion streams, three CMA Awards, 15 GRAMMY® nominations and membership into the Grand Ole Opry. Trendy sounds have ebbed and flowed around him over these two decades, but Bentley “has been a mainstay on the country charts since releasing his debut single ‘What Was I Thinkin’ nearly 20 years ago” (Forbes). He also has created professional endeavors outside of music with his Flag & Anthem lifestyle collection Desert Son, along with his four “Dierks Bentley’s Whiskey Row” locations. For more information, visit www.Dierks.com. 


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