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General Mills Makes Noise For Teams Around The World at the Paris 2024 Olympic and Paralympic Games

General Mills partners with athletes to share their inspiring stories.


As the anticipation builds for the Paris 2024 Olympic and Paralympic Games, General Mills’ brands have partnered with athletes in Australia, Great Britain and Canada to bring the excitement of the Games straight to your home.

Aussie Pride at the Dinner Table

In Australia, Old El Paso, the Official Meal Kit Partner of the Australian Olympic Team, has partnered with Aussie athletes for their “Make Some Noise For Your Home Team” campaign. Playing off the noisy, energetic atmosphere that fills a room when family and friends get together to share their love of food and sports.

“At the heart of every great meal is a great team — and Old El Paso is helping create authentic and meaningful connections to support athletes in the lead-up, during, and post Olympics,” said Bronwyn Cheng, Head of World Foods, Old El Paso. “Nothing brings people and their communities together like sports or their favorite meals.”

The impressive athletes making noise for Team Australia include:

Aussie fans can pick up limited-edition Old El Paso Meal Kits with all three athletes showcased together on pack in select Australian retailers.

A Flavorful Celebration in Great Britain

Meanwhile, in the United Kingdom, Old El Paso is “Making Some Noise” with Team GB to celebrate the unique flavors each Home Team Hero brings to the table.

Double Olympic Swimming Champion Tom Dean MBE shared, “Old El Paso is the perfect partner for me and the Home Team Heroes as it symbolizes the essence of coming together, just like when we’re competing, where teamwork is paramount! Not only that — we are all excited to share our passion for adventure and flavor, while inspiring others to embrace their own unique tastes and experiences.”

The remarkable talent making noise for Team GB include:

Fans of Team GB can find limited-edition Old El Paso Meal Kits with the Home Team athletes each featured on individual boxes complete with bespoke golden recipe tips, in select UK retailers.

Canadians Cherish The Good

For the 26th year, General Mills Canada is partnering with Team Canada to support Olympic and Paralympic athletes by showcasing how goodness goes beyond medals in their “Cherish the Good” campaign.

“Our campaign exemplifies that it’s the small moments of good that can spark some of life’s greatest achievements and drive future potential,” said Jenny Chiasson, Associate Director, Brand Experience, General Mills Canada. “We are thrilled to invite all Canadians to Cherish the Good with their families and communities as we come together to cheer on Team Canada at the Paris 2024 Olympic and Paralympic Summer Games.”

The incredible roster cherishing the good for Team Canada include:

Canadian’s can collect limited-edition boxes featuring Team Canada athletes on beloved brands like Cheerios, Nature Valley, LÄRABAR and more, available at select Canadian retailers.

From breaking records to making history, these athletes are ready to inspire the world and General Mills invites you to make some noise this summer by cheering on your favorite team.



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