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Interbrand celebrates the best of the best in global brand strategy over two and a half decades

Interbrand, the world’s leading brand strategy consultancy, which was launched in the spare room of a flat in Barbican, London (1974) – celebrates turning 50 years, this summer.


As a part of Interbrand’s year of celebrations, they have named 40x exceptionally high achieving Jubilee Achievement brands: including the companies who have appeared consistently across Interbrand’s Best Global Brands ranking, since its inception in 2000, and brands and holding companies that have shown exceptional performance in recent years.

From humble beginnings as a naming business, the Interbrand consultancy now operates global offices, delivering transformative programs for leading brands. Today, Interbrand’s team of Thinkers and Makers partner with CEOs, CMOs and CFOs to drive new forms of growth.

Over five decades, Interbrand pioneered iconic work for many of the world’s best-known brands and devised many of the core brand building tools, approaches and standards that are commonplace across the wider industry today. Most notably, Interbrand defined the process and methodology of brand valuation – ascribing monetary value to the previously intangible asset of brand, transforming who companies were appraised by financial markets around the world.

In 2000, Interbrand launched Best Global Brands, the world’s preeminent study on brand value. This annual ranking of the most valuable 100 brands in the world has been described as “The world’s most definitive brand valuation index” (Financial Times), and “The single most famous document in all of brand management” (Marketing Week).

The 35x brands who have remained consistently on Interbrand’s Best Global Brands valuation since 2000 include: Adidas, Amazon, American Express, Apple, BMW, Budweiser, Cisco, Coca-Cola, Colgate, Disney, Ford, GE, Gillette, Gucci, Honda, HP, IBM, IKEA, Intel, Kellogg’s, Louis Vuitton, McDonald’s, Mercedes Benz, Microsoft, Nescafe, Nike, Panasonic, Pepsi, Philips, Samsung, SAP, Sony, Starbucks, Toyota, and Volkswagen.

As a part of celebrations, Interbrand also awarded Jubilee Commendation Awards to Adobe, Allianz, Google, LEGO, and JP Morgan. These brands have demonstrated through growth, that leadership know how and where to deploy their brand as a strategic growth asset – allowing them to make exceptional moves that captivate consumers and transform markets.

Awards were presented to winning brands in ceremonies in London, New York and Tokyo, in June.

“We can’t underestimate the significant change the world has experienced over the past 25 years” said Interbrand Global CEO, Gonzalo Brujó. “When we launched our very first brand valuation ranking back in 2000, the world’s best-selling cell phone was the Nokia 3310 (#5). The internet was in its infancy – Yahoo! and AOL ranked #38 and #47 on our table, respectively – and MTV (#36) was the world’s most valuable entertainment brand. More than 135 brands have dropped off our world leading ranking since its inception in 2000.”

“These Jubilee Award brands continued relevance in customers lives demonstrates exceptional brand strategy and business leadership. Interbrand celebrates the phenomenal success of these 35x award winning brands; the best of the best” added Brujó.

The cumulative value of the first Best Global brands ranking of the top #100 brands (published 2001), was 988,287 $m vs a cumulative value in 2023 of 3,265,435 $m. The combined current value of these exceptional 35x Jubilee Brands is 2,056,835 $m – representing 63% of the total value of the 2023 Best Global Brands ranking.

Interbrand will celebrate the launch of the 25th edition of Best Global Brands as the NASDAQ MarketSite in Times Square, NYC on October 8th 2024.

About Interbrand

Interbrand has been a world leading brand consultancy for five decades – having pioneered iconic work and forged many of the brand building tools that are commonplace in across the industry today.

In collaboration with the world’s leading brands, Interbrand’s global team of Thinkers and Makers are pioneering the future of brand building.

Utilizing three lenses, that take into consideration Human Truths (a deep understanding of the consumer), Brand Economics (the financial forces driving a brand’s success), and Experiences (the creative interface between business operations and customer needs and desires), Interbrand give their clients the confidence to make Iconic Moves – sparking desire, creating utility, and driving extraordinary results.

Interbrand is a part of Omnicom’s (NYSE:OMC) Brand Consulting Group.

About Best Global Brands

Best Global Brands is the world’s preeminent study of brand value. Established in 2000, Interbrand’s annual ranking of the most valuable 100 brands in the world is described as “The single most famous document in all of brand management” (Marketing Week), and “The world’s most definitive brand valuation index” (The Financial Times). Harvard Business School say: “Interbrand are the world’s leading authority on the financial valuation of a brand” and companies including Allianz, LVMH, Nissan, Philips and Volkswagen utilize Interbrand data as fundamental KPIs in the strategies of their brands.

Interbrand was the first company to have its brand valuation methodology certified as compliant with the requirements of ISO 10668 (Requirements for Monetary Brand Valuation), and played a key role in the development of the standard itself.

There are three key piece of analysis that form the basis of Interbrand’s valuation methodology:

  1. The financial performance of branded products and services;
  2. The role brand plays in purchase decisions;
  3. The brand’s competitive strength and its ability to create loyalty and thus, sustainable demand and profit in the future.

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