Introducing Department of Growth: New Anti-Agency Designed to Build Fractional Teams then Replace Themselves

Introducing the Department of Growth (DofG), a growth anti-agency founded by Brian Dema, a marketing leader from Silicon Valley Bank, JPMorgan, Cisco, and other major tech companies. The firm builds comprehensive marketing and sales departments using fractional teams, then transitions to full-time leaders when ready.

The Startup Problem: Rift Between In-house and Outsourced Marketing

Particularly at the Series A stage, many startups lack the scale and the go-to-market leadership to cover all needed specialties. They can’t afford a CMO but need experienced help to take them to the next level. Most agencies focus only on one area and can’t provide general management. So, startups often try to muscle through with junior marketers, or face constant turnover and failed experiments. Sales teams are also particularly difficult to hire and manage. For VC’s, this problem is especially acute - they face increasing competition but lower management fees to invest in marketing.

Department of Growth’s Solution: Fractional Teams to Help Startups Grow Faster

The Department of Growth builds plug-and-play marketing teams with embedded managers to help startups reach the next stage faster at less cost and with less risk. DofG provides both expert CMOs and CROs and day-to-day execution across marketing strategy, fractional management, and a range of services including advertising, marketing operations, data science, content, public relations, design, sales management and training. DofG has a strong focus on the data layer, focusing on analytics and reporting. For VC’s, DofG helps with fund positioning, LP marketing, thought leadership, content, PR and personal branding.

“The Department of Growth knows the venture and startup ecosystem. Their rugged collaboration model pushes us to do better things, and the outcome is marketing for impact.” Nate Williams, Founder & Managing Partner, Union Labs Ventures

Don’t Hire a Marketer - Build a Department

DofG is led by Brian Dema who brings a proven track record of driving strategic marketing for companies of all sizes, including working with over 50 startups and helping to build an agency that is now 200+ people.

“Typically, agencies build single campaigns, we build entire teams. We are focused on solving the holistic growth problem of helping a company to get to the next stage faster with less risk and less cost than going at it alone,” explained Brian Dema, founder of the Department of Growth. “For startups still tuning their go-to-market engine and without a deep marketing management bench, this problem is especially hard to overcome. At the Department of Growth, we bring great people together with the management system needed for them to do their best work.”

For more information about the Department of Growth, please visit: www.departmentofgrowth.com.

About the Department of Growth:

Department of Growth manages marketing and sales for startups and venture capital firms, leveraging outsourced management and fractional teams to build comprehensive departments. We help you get to the next stage faster, and when you’re ready, we hire ourselves out of a job. We offer services including outsourced management, strategy, advertising, content, PR, acquisition, data science, marketing technology and sales management. Founded by tech marketing veteran Brian Dema, the Department of Growth (DofG) is the first anti-agency designed to bridge the gap between in-house marketing teams and outsourced experts. Learn more at www.departmentofgrowth.com.

Contact Information

Brian Dema

Founder

Department of Growth

press@deptofgrowth.com