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EssenceMediacom celebrated across the WARC 100 rankings


EssenceMediacom has been named as one of the best performing networks in this year’s WARC Media 100 and WARC Effectiveness 100 rankings, with 11 out of the 100 most awarded campaigns in the Media 100 produced by teams from across the network.

The campaign for eBay in the UK, which linked the resale platform to hit TV reality show Love Island and clothed its stars in second-hand items sourced via the platform, was ranked as the number 2 campaign globally.

The Missing Chapter campaign for P&G’s Whisper in India, which promoted period education, was also ranked in the top 10, taking the number 8 position, while Native Sportscasters, which selected and broadcast indigenous language commentators during the World Cup campaign in Mexico, ranked number 22.

These successes and eight other campaigns featured in the Media 100, which ranks the world’s most awarded media campaigns. EssenceMediacom was ranked as the third most awarded network globally in 2023, with five separate offices in the top 50 agencies. London, Mumbai, New York, Ho Chi Minh City and Mexico City were all recognised as centres of media excellence.

Other work in the top 100 included Together This Ramadam for Tesco in the UK, two campaigns for adidas, Ozworld and Running while Black, and Sprite’s Stay Cool When the World Cup Heats Up in China.

The network also scored highly in the Effectiveness 100, which tracks the results of effectiveness award shows around the world, where it was ranked number 8 overall.

India’s Keep Girls in School campaign for Whisper was named as the second most effective campaign globally. Spokescandies on Pause for Mars’ M&M’s was ranked number 14.

The success of the New York office’s work for Mars meant it was named as the number 4 agency globally, followed by EssenceMediacom Mumbai at number 5. Sydney, Toronto, Istanbul and London were also singled out for praise.

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