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Survey Results: Lucy Customers Are Highly Satisfied Consumers


PORTLAND, Ore. - Itís not that complicated and itís not a secret. Itís hard to do, but when you do it right, you stand out. Itís customer service. And according to a recent survey, lucy, an innovative, Portland, Ore.-based womenís clothing company, is giving customers great shopping experiences from the moment they walk in the door to the moment they leave with their purchases.

The lucy Customer Service Survey, conducted by Service Management Group (SMG), found that the company scored an overall rating of 78 percent of customers that are Ďhighly satisfiedí with their shopping experience*.

ĒAt lucy, we believe itís all about the customer,Ē said Mike Edwards, CEO of lucy. ďWe want our customers to enjoy a vivacious environment where they get industry leading service, personal attention, insightful advice, and fantastic clothing options that help them look and feel great. Weíre delighted that our customers are seeing and responding to our dedication and service.Ē

lucy garnered perfect scores in several of SMGís Specialty Retail Industry categories, including a customerís likelihood to return to the store and recommend it to a friend. In addition, lucy also ranked high in overall customer satisfaction, speed and ease of checkout and store cleanliness. Together, these attributes add up to make lucy an ideal place to shop, whether spending just a few minutes grabbing a favorite pair of yoga pants or an entire afternoon choosing a new wardrobe.

Survey respondents were particularly enthusiastic about lucyís designs; said one, ďI love that lucy understands that I am a woman. Iím tired of active clothing styles based on pre-existing menís designs. I have a figure, Iím proud of it, and lucy makes clothes that show it off.Ē

lucy carries an array of exclusive styles each season classified into four signature categories: active, energy, balance and essentials. lucy also offers three signature fabrics, lucy tech ô, lucy flex ô and lucy lux ô, that provide function and style for a variety of activities from running on the treadmill to running errands in the city. lucy offers tops and pants in multiple lengths, giving women the opportunity to find the perfect pair of pants and stylish tanks that fit right.

The survey measured the key drivers of satisfaction, which were narrowed down to several areas including the helpfulness of associates, knowledge of merchandise, checkout experience and the understanding of a customerís needs. The survey revealed that a customer that is considered Ďhighly satisfiedí is much more likely to recommend a store to a friend.


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