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Glystn, the AI-Powered Growth Engine for Creators, Introduces Competitive Listening Capabilities, Adds Marques Brownlee as Advisor

Alongside new features that include content and feedback ideation, and sentiment analysis, the platforms provides unprecedented insights for creators and agencies to scale their community


San Francisco – WEBWIRE

Today glystn, the first AI-driven community engagement engine that helps creators scale their businesses through intelligent automation, announced a series of new features to its platform including competitive listening, sentiment analysis, and content ideation to help creators optimize engagement. The new products were developed with feedback from early pilot partners including Marques Brownlee, a renowned tech YouTuber known as MKBHD with over 18 million subscribers, who joins the company as an advisor, to help creators monetize and improve their content.

Since launching in June 2023, glystn has added over 75 million in combined audience from top-tier creators, including MKBHD, Linus Tech, Infographics Show, Carlin Brothers, Who’s Chaos, and many more. Glystn is available as a monthly subscription and is now offering free access to users. To request a demo or sign up for a free 30-day trial, users can sign up here: https://glystn.com/

“Glystn’s ability to reveal insights and distill feedback from across our channels has been a level-up for our team, giving us the confidence to plan a content pipeline that we know will resonate with our community,” said Marques Brownlee of MKBHD. “It is a great tool for learning about my own audience, but also lets us unlock deep insights about other creator communities and trends we want to know more about. Glystn’s AI solution is opening a new level of value in the creator economy, and we’re excited to be part of the advisory team.”

New AI-powered features include:

  • Community Listening: glystn gleans insights about what conversations other creator communities are having, as well as new content ideas they might like from sponsors or products, providing unprecedented intelligence on competitive trends for improving collaboration alignment.

  • Content Feedback and Ideation: Creators receive clear AI-summarized feedback, synthesized from comments and sentiment along with actionable new content recommendations to create content that moves the needle, both in audience development and monetization

  • Sentiment Analysis: Provides invaluable insights into the emotional tone of content and community interactions, revealing what has positive and negative sentiments, helping creators to refine their content and monetization strategy



“As the number of new social platforms continues to rise, so has the demand for creators to maintain a multi-platform community presence. That’s why we’ve worked closely with our creator partners to ensure our new features meet creators’ ever-evolving needs,” said Ethan Fassett, Founder and CEO of glystn. “Our platform provides the intelligence and automation for creators to manage and grow their audience, with a focus on community engagement to help authentically align messaging with sponsors and fans, and these new features will help them maintain that competitive edge.”

In addition to MKBHD, glystn is also announcing new advisors including Jessica Ettman, former Head of Business Development at 3BLACKDOT, Group Nine and JASH as well as former general counsel at Maker Studios(acquired by Walt Disney Company); Brendan Gahan, a 30U30 Alumnus and Partner at Mekanism, also serving on VidCon’s Advisory Board; Matthew Eisner, Head of Product and Growth at Dinari and Founder and Managing Director of Vang Group; and Jono Tan, Head of Creative on the MKBHD team with strong record of growing creators, including Linus Tech.

The announcement comes on the heels of glystn’s recent $4 million in funding from Eniac Ventures, Precursor Ventures, Hannah Grey VC, and Future Perfect Ventures.

About glystn

glystn is an AI-powered cross-platform community engagement solution that helps creators cultivate healthy communities and monetize more efficiently, at-scale. By leveraging AI technology, glystn provides valuable audience insights, authentic engagement, and streamlined workflows for creators and their teams. With a focus on empowering creators in the digital age, glystn is at the forefront of driving the creator economy forward. To learn more about glystn, visit: https://glystn.com/


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