All eyes on El Ojo

Teams at VMLY&R and Wunderman Thompson (now collectively known as VML) are bringing home 64 awardsfrom El Ojo de Iberoamerica, Latin America’s premier festival of creativity.

Our agencies in Argentina, Brazil, Colombia, México, Perú, Puerto Rico, Spain, and the U.S. received 12 gold, 26 silver, 26 bronze, and 54 shortlists across a variety of categories, from Creative Commerce & Direct to Health & Pharma, Media and Content, and more. 

The festival started strong, with Jon Cook, VML global CEO, and Mel Edwards, VML global president, on stage, followed by additional VML speakers each day.

Manuel Bordé, VMLY&R Commerce global chief creative officer, and Santiago Cortés, VMLY&R Commerce México CEO, presented “Commerce, the new mindset of advertising.” Daro González and Rafa Quijano, executive creative directors at Wunderman Thompson Argentina, spoke about “How to Get a Few Minutes of Attention on Screen.”Álvaro Moré, president of VMLY&R and Wunderman Thompson Uruguay, spoke about “AI is an assistant: The best in the world.”

VMLY&R boasted three winners in Local Performance, including:

• Best Agency: VML Puerto Rico
• Best Creative: Facundo Paglia
• Client: Asociación de Alzheimer de PR / Spanish Broadcasting System

Major Local Idea winners included:

• “Bottle Tiles” by VMLY&R Perú for Arequipeña de AB InBev Perú
• “Jingle Therapy” by VMLY&R Puerto Rico for Asociación de Alzheimer de PR, SBS de Asociación de Alzheimer de PR / Spanish Broadcasting System

Winning work from VMLY&R and Wunderman Thompson includes:

“Beer Badge” by VMLY&R Commerce México for Corona de AB InBev Grupo Modelo México

• Gold and Bronze in the Creative Commerce category

“Bottle Ties” by VMLY&R Perú for Arequipeña de AB InBev Perú

• Three Silver in Brand Experience & Activation
• Silver in the Sustainable category
• Silver in Design
• Bronze in Media
• Bronze in Via Pública

“Buscapé” by VMLY&R Brasil for Telefónica Vivo & Motorola de Telefónica Brasil

• Gold in the Media category
• Gold in Film
• Two Silver in Audio-Visual Production

“Dogs Without Borders” by VMLY&R Health Spain, VMLY&R Brasil, VMLY&R U.S. for SFBO

• Gold in the Third Eye category
• Gold in Brand Experience & Activation
• Two Silver in Health & Pharma
• Silver in Sustainable
• Silver in Direct
• Bronze in Best Latin Idea for the World
• Bronze in Innovation

“Dólar Tuenti” by Wunderman Thompson Argentina for Movistar de Tuenti

• Silver in the Direct category

“Don’t Delete Menú” by VMLY&R Commerce Argentina for Wendy’s Argentina

• Silver and Bronze in the Direct category
• Silver and Bronze in Media
• Silver in Brand Experience & Activation
• Four Bronze in Creative Commerce
• Bronze in Digital & Social

“Esa Persona No Existe” by VMLY&R Argentina para Amnistía Internacional Argentina

• Silver in the Graphics category

“Jingle Therapy” by VMLY&R Puerto Rico for the Asociación de Alzheimer de PR, SBS de Asociación de Alzheimer de PR / Spanish Broadcasting System (Puerto Rico)

• Silver in the Radio & Audio category
• Silver and Bronze in Health & Pharma
• Silver in Media

“La Voz de Marielle” by VMLY&R Spain for Instituto Marielle Franco

• Silver in the Radio & Audio category

“Nest Domes” by Wunderman Thompson Colombia for Banana Boat de Edgewell

• Gold in the Design category
• Silver and Bronze in Brand Experience & Activation
• Bronze in Health & Pharma
• Bronze in Via Pública

“Oreocodes” by VMLY&R U.S. for Oreo of Mondelez U.S.

• Gold in the Best Latin Idea for the World category

“Proud Legacy” by VMLY&R Colombia for WaterAid

• Gold and Bronze in the Graphic Production category
• Silver and Bronze in Design
• Silver in Innovation

“Shoppable Armpits” by Wunderman Thompson Argentina for Degree by Unilever U.S.

• Gold in the Creative Commerce category
• Bronze in Direct

“Shout” by VMLY&R México for Movistar

• Gold in the Film category
• Gold and Bronze in Content
• Silver in Efficiency & Creative Business Transformation
• Bronze in Digital & Social

“The Global Warming Series” by Wunderman Thompson México for The North Face México

• Bronze in the Content category
• Bronze in Digital & Social