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Punch Celebrates its 10-Year Anniversary

Vox Media’s premiere destination for drinking culture and nightlife turns 10


Punch, Vox Media’s premium beverage brand, is celebrating its 10-year anniversary with a brand new editorial collection that looks back at the biggest trends, flops, essential drinks, the brand’s most popular stories, “WTF moments,” and the staff’s favorite pieces along the way. For the past decade, Punch has bridged the gap between experts and drink enthusiasts by offering its audience a behind-the-scenes perspective on what’s happening in drink culture. By leveraging its industry-leading social presence and insider access, Punch has become the most trusted brand in the beverage landscape.

Founded in 2013 by Talia Baiocchi, editor-in-chief, and Aaron Wehner, EVP & publisher at Crown/Random House Publishing, Punch began as a website covering wine, cocktails, drinking culture, and nightlife. In the years since, Punch has published 10 books, launched the custom content studio, Punch Creative, created an annual Best New Bartenders program, was acquired by Vox Media as a companion brand to Eater, and launched a newsletter for the hospitality industry called Pre Shift.

“In the past 10 years, the site has grown, and so has the team,” says co-founder and editor-in-chief Talia Baiocchi. “And while the ethos of our early days—the scrappiness, hopeful energy, eccentricity—has never changed, each person who joined Punch gave it a new sense of purpose and vitality. If we’ve achieved our initial goal, it’s because of them, our vast network of contributors, and our friends in the trade, who invited us behind the scenes and trusted us to tell their stories.”

Described by The Wall Street Journal as “a hip online magazine devoted to wine and cocktails,” and by Vanity Fair as “cult-coveted,” Punch has built a loyal audience by helping the new generation of drink-obsessed find their next great drink and understand why it matters. The media brand has been recognized for multiple awards by the the James Beard Foundation, International Association of Culinary Professionals (IACP) and Tales of the Cocktail Foundation.

For more, visit, follow Punch on Instagram, TikTok, X, and Facebook, and subscribe to Pre Shift.

About Punch

Punch is the essential resource and authoritative guide to drinkers navigating the increasingly expansive world of beverage. As the most trusted brand in beverage, Punch aims to bridge the gap between experts and enthusiasts — proving that a better, more thoughtful drink doesn’t have to be a secret. Our coverage delivers unmatched expertise, shares stories with intention, and delves into the exploration of everything from crafting a great drink at home to a behind-the-scenes look at the world’s most progressive bars. Leveraging insider access and knowledge, we’re giving the new generation of drink-obsessed the tips, tools, and confidence to drink better and drink smarter, no matter where they are.

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