Discover L’OCCITANE en Provence’s NYC Playhouse Event

L’OCCITANE North America recently opened its second annual Holiday Playhouse in SoHo, New York City for a unique experience to indulge in the spirit of the brand’s holiday offerings.  

Taking its inspiration from the 1970s brand origin, the space is completely transformed into a retro, festive wonderland with daily seasonal surprises and elaborate brand immersion rooms where products and gifts are brought to life. Rooted in sustainability, the Playhouse brings L’OCCITANE’s commitments and people together, offering a magical experience for all! Opening night was celebrated with content creators and our newest global ambassador, Aria Mia Loberti.