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Dunkin’ Celebrates National Coffee Day With Rewards Offer And Little Words Project Collaboration

Double the excitement on September 29: free coffee with purchase* for Dunkin’ Rewards® members, plus Dunkin’-inspired bracelets in a limited-edition collection with Little Words Project


In celebration of National Coffee Day on September 29, Dunkin’® is brewing up something special for coffee lovers everywhere. Not only can Dunkin’ Rewards® members enjoy a free coffee with purchase* on the day, but brand fans can also wear their Dunkin’ love on their sleeve with an all-new collection of bracelets from Little Words Project.  

The Little Words Project x Dunkin’ collaboration will drop on National Coffee Day with four bracelets adorned with phrases that epitomize fans’ love for all things Dunkin’. From “Iced Coffee” and “Cafecito Time” to “Eat the Donut” and “Get Sip Done,” each bracelet is a wearable testament to Dunkin’s promise of keeping fans powered through the day, along with Little Words Project’s commitment to spreading kindness. 

Founded on the principles of uplifting its wearers and bringing joy, the Little Words Project mission resonates deeply with the spirit of Dunkin’. “National Coffee Day is an opportunity to give back to our loyal guests – whether that’s by treating our Dunkin’ Rewards members to a free coffee or by unveiling a unique collaboration,” said Jill McVicar Nelson, Chief Marketing Officer at Dunkin’. “Both Dunkin’ and Little Words Project are committed to bringing joy into people’s lives, making this partnership a natural fit.” 

Bracelets will be available on September 29, 8 a.m. EST at for $30 each. Bracelets will be limited, so fans are encouraged to get their favorite styles while supplies last.

“Since founding Little Words Project 10 years ago, my Dunkin’ coffee has fueled the daily grind that building a business requires. I am absolutely honored to be working with a brand as synonymous with joy as Dunkin’. So this National Coffee Day, not only will I be celebrating the drink that gets us all through the day-to-day, but also this absolute pinnacle moment for our brand,” said Adriana Carrig, Founder and CEO of Little Words Project.

Along with the debut of Dunkin’-inspired bracelets, Dunkin’ Rewards members are in for a treat on National Coffee Day with a complimentary medium hot or iced coffee with purchase* on September 29. Signing up for Dunkin’ Rewards is easy by creating a free account on the Dunkin’ app or at As a member, guests can earn points towards free food and drinks, get access to exclusive deals and order ahead via the app.

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*Offer valid 9/29/23 only. Excludes Espresso Beverages, Cold Brew, Nitro Cold Brew and gift card purchases. Additional terms and exclusions may apply. Limit one free coffee per member. Participation may vary.

About Dunkin’
Dunkin’, founded in 1950, is the largest coffee and donuts brand in the United States, with more than 13,200 restaurants in nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit and

About Little Words Project

Founded in 2013 by recent college graduate Adriana Carrig, from her parent’s basement, Little Words Project creates handcrafted word bracelets with words of kindness and motivation. The brand has a cult following of loyal customers and boasts celebrity fans including Alicia Keys, Lance Bass, Kourtney Kardashian, and more. In 2021, LWP opened its flagship location on Bleecker Street in Manhattan’s West Village and has since opened 9 more nationwide in cities including Boston, Miami, Tampa, San Francisco, Georgetown, Columbus with Austin, Chicago and more to come. Since the inception of its giveback initiative, “Little Words, Big Impact,” LWP has raised over $600k for charity.

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