Inspiring Ideas and Making Them Happen? It’s Possible

Whether it’s a tropical getaway, hairstyles tailored to your texture, or collaborating to design a shared space, Pinterest has the unique ability to inspire great ideas and then make them happen. Perhaps it’s creating a life you love or even believing in a better internet for our better selves. On Pinterest, it’s possible.

That’s the ethos of Pinterest’s latest brand campaign, “It’s Possible.” The latest installment, conceived of and produced entirely in-house by Pinterest’s House of Creative team, reinforces how Pinterest is a mind-expanding platform that can help you see and seize new possibilities. People need a place where they can expand and evolve their thinking, organize their ideas and collaborate on projects with the people they care about, all in an effort to ultimately take action and improve their lives.

“We constantly hear inspiring stories of how people are creating a life they love by exploring new horizons and making ideas their own,” said Xanthe Wells, VP of Global Creative for Pinterest. “‘It’s Possible’ is a powerful mantra that reinforces how Pinterest can both inspire great ideas and make them happen, from the everyday to the extra special.”

Using a combination of live-action, stop-motion and motion graphics, the team wove together four unique narratives that show how people bring Pinterest into the real world - from from planning a vacation or the decor in your first shared apartment to nailing the perfect spread for a Halloween party or look for a 90s party.

Bringing the campaign to life offline for consumers, Pinterest is set to open the doors of Possibility Place,  a two-day corner shop, beauty bar and DIY store pop-up, designed to elevate everyday life through beauty, food and home. Taking place in London, UK, on September 29th and 30th, the first-of-its-kind pop-up will allow visitors to take part in mocktail making, get a (real) tattoo, and upcycle household items into brand new statement pieces. 

Here’s a look at the creative: