Samooha Announces Verified Integration with Amazon Marketing Cloud to Accelerate Media Insights and Measurement

Samooha, a leading provider of cleanroom applications, announced today its verified integration with the Amazon Marketing Cloud (AMC).
Amazon Ads customers can now utilize the Samooha cleanroom application to garner media insights with a user-friendly interface, eliminating the need for users to write code. Samooha customers can seamlessly use Amazon Marketing Cloud to pull in Amazon Ads media insights, such as cross-channel reach and frequency and campaign attribution metrics, into the Samooha application for a one-stop-shop benchmarking, visibility, and performance comparison across media channels.

The Samooha cleanroom also supports industry-specific analysis workloads and insights across use cases in healthcare, financial services, retail, advertising media, and entertainment verticals. The product enables several off-the-shelf, ready-to-use templates via the UI interface for non-technical users such as analysts and business operations professionals. At the same time, it unleashes a power user mode, with a Developer Edition, for enterprise developers, enabling them to publish their own analytics and AI/ML workloads.

“Integrating with AMC allows our customers to easily interact with their existing workflows and channels in a single secure environment to obtain a holistic view into the impact of their advertising strategy,” said Haylee Alexander, Chief Customer Officer, Samooha. “We will continue to expand our clean room integrations to meet customer demand and we are excited to bring AMC insights to more of our customers.”

For more information on Samooha’s innovative technology, our AMC integration, and to sign up for a free trial, visit samooha.tech.

About Samooha:
Samooha democratizes access to secure data collaboration and empowers businesses to fully harness the power of their ecosystem. Easy and secure collaboration can unlock the real power of data and create exponential enterprise, and societal value. Samooha offers a dual mode, no-code web application as well as a Developer Edition for advanced analytics, ML/AI use cases. The fundamental paradigm shift of bringing compute to data, eliminates any need for migration, creating an integrated value in the warehouse and cloud layer itself. Starting as a native application on Snowflake and now extending to the AWS Marketplace, Samooha serves as a platform wherein an entire developer ecosystem is empowered to build powerful applications anchored around data collaboration. This fuels a rich data economy unlocking previously untapped enterprise value.

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Kayla Abbassi

PR for Samooha

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