Vibranium.VC adds PicUP startup to its portfolio

Vibranium.VC invested in PicUP in the seed round. This startup is an AI-powered optimization and personalization platform for outbound sales and customer service calls. PicUP became the sixth company in the Vibranium.VC portfolio alongside other promising B2B SaaS solutions.

PicUP is an Israeli-based startup that partnered with Skywell Capital Partners and Vibranium.VC in this round. Its technology adds personalized digital layers to outbound calls, which enables organizations to inform their customers about who calls them and why. The solution also empowers the voice channel with digital features to improve communication with the customer over the phone. PicUp’s mission is to transform phone communication, and especially business-to-consumer service and sales calls, to become more transparent and respectful for customers, and more efficient for organizations.

The investment will allow PicUP to develop a new platform and acquire more tier-1 customers – all part of the journey to transform cold-calling into personalized digital calls and create the future of business-to-customer communications.

PicUP will allocate investments toward R&D and further platform development, with emphasis on expanding its usage of new digital channels like WhatsApp API and RCS messaging. It will also seek to foster go-to-market and growth, signing more deals with leading telcos, banks, and insurers in Europe and the US.

Lior Shacham, CEO, PicUP: “We are excited to partner with Vibranium.VC to keep developing our platform and bring this top-tier calling experience to more leading brands in Europe and the US. Vibranium.VC’s expertise and knowledge makes it the ideal partner to help us grow, expand our presence, and establish new partnerships.”

PicUP’s top clients include Vodafone (Italy & Portugal), Claro (Latam) and other tier-1 EU telecom brands, along with clients from banking and insurance industries.

Zamir Shukho, CEO, Vibranium.VC: “We think that PicUP has a unique approach to enhance the operation of call centers and service providers. Their technology can enable deeper interaction with a client and create the next level of experience for businesses and consumers. We see PicUP as a team of professionals with growth ambitions and we are happy they joined our portfolio to explore new markets and opportunities.”

Earlier this year PicUp was also pitching at SUMMERSAAS 2022, an online conference for SaaS companies from Emerging Europe, Finland & Israel, organized by Flashpoint Venture Capital where caught an eye of Vibranium.VC.

We are happy to welcome PicUP on board and confident that Vibranium.VC’s experience, expertise and network will contribute to the startup’s growth and business scaling worldwide.


^{* This content was originally published here on 11/24/2022}

Contact Information

Galina Dremova

Head of Communications

Vibranium.VC

galina@vibranium.vc