Gradient Works Launches Market Map for AI-powered Sales Account Scoring, Segmentation and Prioritization

Gradient Works, a seed-stage SaaS startup, today announced the launch of Market Map, new AI-based software that enables B2B sales teams to intelligently refine their ideal customer profile (ICP) and take a data-backed approach to selecting target accounts. Market Map is the industry’s first application of large language models (LLMs) to identify an ideal customer definition through unique industry segmentation. The software forms a contextual understanding of a target market, identifies natural market segments, and reveals the prospect accounts that most closely match an end-user’s most successful customers. This gives sales and marketing teams unprecedented visibility into which accounts to prioritize.

“We believe the sales team of the future is account-based, dynamic, and ruthlessly focused on their ICP because even the best reps won’t be successful if they’re working the wrong accounts,” said Hayes Davis, co-founder and CEO of Gradient Works. “We built Market Map to help teams solve the problem of making sure sales reps are always focused on the highest potential accounts. Market Map has given customers all new insights into their market. Even better, our early customers have already seen pipeline growth and increased rep productivity.”

Market Map offers a new approach to account prioritization by using the power of generative AI and proprietary machine learning algorithms to improve account scoring and enhance industry classification. Unlike existing data enrichment tools that rely on predetermined industry categories, Market Map analyzes how all the accounts in an organization’s CRM describe their unique products, services and markets publicly, scores each company across thousands of dimensions, and then quantifies and clusters accounts based on their similarities. This analysis delivers new levels of actionable industry segmentation. For example, instead of simply classifying accounts into a broad industry segment such as “Hospitality” or even “Hotels and Resorts,” Market Map reveals more granular industry categorization clusters based on underlying data such as “Mountain Resorts,” “Beachfront Resorts,” “Luxury Hospitality,” and “Resort Management” to deliver a hyper-relevant view of prospects. The software then scores and ranks each prospect account based on how similar it is to the existing customers a company defines as most valuable for more precise account targeting.

The result is a visualization of market clusters and a similarity graph showing which prospects are nearly identical to a company’s best customers. Using Market Map, sales teams have the intelligence needed to get a realistic view of their ICP and tailor go-to-market efforts to nuanced groups of similar accounts where they’ve had demonstrated success. This not only instills rep confidence knowing they’re pursuing accounts that have quantified similarity to existing customers, but it also drives efficiency as teams no longer have to waste quota capacity focusing on the wrong accounts.

Market Map works with all major CRM systems and is the latest addition to Gradient Works’ growing suite of software solutions built to support dynamic account coverage. Once sales teams have identified exactly which accounts they should be prioritizing for outbound outreach through Market Map, they can then operationalize the distribution of these accounts to reps with available capacity and report on how teams are working the prioritized accounts through Bookbuilder, the company’s dynamic book management platform.

“Since we started using Market Map to identify accounts for our sales reps, we’ve been able to generate opportunities with accounts we hadn’t engaged before,” said Greg Jurgajtis, Senior Manager, Sales Operations at Thoropass. “Our reps are thrilled because they know the accounts we assign from Market Map are going to be worth reaching out to, and our ops team loves having this new ability to source high-potential accounts.”

Market Map is available immediately and revenue operations and sales leaders interested in learning more about how to transform their account prioritization and segmentation process can visit: www.gradient.works

About Gradient Works
Gradient Works is a seed-stage software company that makes software to help B2B sales teams drive pipeline with a hyper-efficient account coverage model called dynamic books. Gradient Works is based in Austin, TX.

Contact Information

Brittany Edwards

Director of PR

B2E Marketing for Gradient Works

press@gradient.works